Responsibilities

• Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns.
• Communicate complex information and key messages to multiple audiences and constituencies through a wide variety of communications platforms, including speaking engagements, digital, print, social and media.
• Write and edit content directly, from blog posts and social and web copy to case studies and thought leadership, stepping in with additional hands for product marketing when needed.
• Leverage AI tools to accelerate content research, drafting, editing, and optimization—enhancing productivity while maintaining VertexOne's voice and quality standards.
• Optimize content for search visibility by implementing SEO best practices, conducting keyword research, and measuring organic search impact to drive qualified traffic and improve search rankings.
• Support team resources (or external consultants) resources to ensure they are appropriately aligned to deliver the objectives of the organization.
• Contribute to ensuring brand consistency across all aspects of the business, including reviewing presentations, communications, website and graphics.
• Serve as a Subject Matter Expert for communications and storytelling for other teams (such as Human Resources, Product, Sales, Customer Experience) to ensure thoughtful communication and care is given to all cross-functional initiatives.
• Support crisis communications response and contribute to messaging development.
• Develop and leverage relationships with key reporters and editors, media, community and/or government leaders.

Requirements

• Experience: 3-5 years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education
• Experience developing content programs, creating executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives
• Excellent storytelling, communications, and presentation skills at all levels and for all audiences
• Build trust and credibility through thought leadership, storytelling, and brand consistency
• Strong relationship management and communication skills
• Demonstrated ability to earn credibility and influence opinions through clear, compelling communication
• Experience optimizing content for SEO and measuring organic search performance
• Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood
• Strong organizational and project management skills

Preferred

• Fluency and general knowledge of utility technology industry, including influencers in the field
• Curiosity; an interest and an ability to learn new concepts
• Excellent writer who can crystallize complex subject matter quickly and concisely
• Understanding of brand management principles and creative direction
• Experience leveraging AI tools to enhance content creation and productivity
• Creativity in problem solving as well as creating new content
• Experience partnering with creative agencies and individual contributors ranging from writers and designers to illustrators and videographers
• Dependability meeting deadlines in tight timeframes
• Fast-thinker who can solve problems both alone and with teammates in real-time

Benefits

• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs)
• 401K match
• Flexible PTO
• Employee recognition platform with monetary rewards
• 100% Remote work environment
• Initial work from home stipend
• Leadership/Coaching training programs
• Free access to Bizlibrary for unlimited professional development
• Employee Assistance Program (EAP) with counseling sessions available 24/7