Responsibilities

• Develop and manage Sentact's annual content calendar aligned with business priorities, campaigns, product launches, buyer journeys, and Ideal Customer Profiles (ICPs).
• Create high-value content across the buyer journey, including thought leadership, blogs, white papers, case studies, website and landing-page copy, email campaigns, social content, sales enablement, video concepts, and conference content.
• Build Sentact's executive and subject-matter-expert thought leadership program, translating the expertise of executives, clinicians, customers, and industry leaders into compelling LinkedIn content, articles, videos, commentary, and other high-value content.
• Develop a systematic content repurposing strategy that transforms cornerstone assets—including webinars, research, presentations, customer stories, executive interviews, conferences, and long-form content—into multiple channel-specific assets.
• Create LinkedIn-native and social-first content designed to expand Sentact's reach and engagement within priority audiences, including executive thought leadership, storytelling, educational content, video, carousels, data insights, and customer stories.
• Manage and/or support Sentact’s social media profiles by developing and publishing relevant, engaging content, growing our follower network, increasing audience engagement, and continuously advancing our social presence and strategy.
• Leverage AI and emerging content technologies to support research, ideation, drafting, editing, personalization, repurposing, and creative development while maintaining Sentact's voice, quality standards, and subject-matter accuracy.
• Optimize content for traditional search (SEO) and emerging AI-driven discovery and answer engines (AEO/GEO), helping Sentact's expertise surface across Google and AI platforms.
• Partner with Digital Marketing and Demand Generation to identify high-performing content for paid amplification, including LinkedIn Thought Leader campaigns, retargeting, and integrated campaigns targeting priority audiences.
• Develop sales enablement content that strengthens customer conversations and connects thought leadership and educational content to deeper product engagement and pipeline opportunities.

Requirements

• 5+ years of experience in B2B content marketing, communications, journalism, or a similar content-focused role.
• Proven experience creating content for healthcare organizations, preferably in healthcare technology, healthcare services, health IT, or SaaS.
• Exceptional writing, editing, interviewing, and storytelling skills.
• Ability to simplify complex clinical, operational, technical, and regulatory topics into compelling content for healthcare leaders.
• Experience developing executive thought leadership, customer stories, social content, and sales enablement materials.
• Strong understanding of SEO, AEO, content strategy, content distribution, and the B2B buyer journey.
• Outstanding project management and collaboration skills with the ability to manage multiple priorities and stakeholders.
• Experience with HubSpot, CMS platforms, analytics tools, and AI-assisted content tools preferred.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.