Responsibilities

• Serve as the voice and brand steward of the credit union, ensuring all content reflects a consistent member-focused voice, tone, and messaging across all channels and aligns with overall creative direction and brand.
• Lead organic social media strategy and management including: a. Developing and maintaining the social media content calendar b. Creating and publishing content aligned with campaigns, community partnerships, financial education, and strategic objectives c. Monitoring engagement and responding to comments and messages in a timely, professional manner d. Managing online reputation, including reviews and ratings across platforms
• Own and manage email marketing channel end to end, including: a. Writing and editing all email communications b. Designing and building email layouts and templates c. Managing scheduling and deployment of email campaigns d. Conducting A/B testing on subject lines, content, and layouts to optimize performance e. Ensuring emails are visually engaging on-brand, and member-focused
• Develop and manage, content across all marketing channels, including website, blogs, print materials, digital advertising, and member communications, ensuring consistent messaging and brand alignment across touchpoints.
• Plan and maintain a comprehensive content calendar, aligned with marketing campaigns, financial education initiatives, community involvement, and organizational priorities.
• Translate marketing strategies and business objectives into clear, compelling, and member-friendly content that supports campaign goals, product promotion, and financial education initiatives.
• Collaborate closely with digital marketing staff to support website content development and optimization, including writing and updating web pages and blog content to enhance clarity, usability, and search visibility.
• Collaborate with marketing and internal stakeholders to ensure content is accurate and effectively supports organization initiatives.
• Monitor and analyze content performance across channels, including email and organic social media, and apply insights to improve engagement and effectiveness.
• Stay current on industry trends, content best practices, and social media developments, incorporating new ideas and approaches to continuously improve content quality and performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.
• Three to five years’ experience in content marketing, copywriting, or social media management, preferably within financial services or a regulated industry.
• Three to five years’ experience managing organic social media platforms, including content planning, publishing, engagement, and reputation management.
• Three to five years’ experience developing and executing email marketing campaigns, including writing, designing, and deployment.
• One to three years\' experience utilizing marketing analytics.