Content Marketing Specialist

Naperville, IL (Hybrid)

$65K/yr – $75K/yrMid Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive ampliFI’s content and campaign engines across paid and organic channels to strengthen leadership in loyalty and engagement.

  • Own content from brief to delivery across social, blogs, newsletters, and sales materials
  • Must-have: 7+ years in B2B content/marketing with hands-on Google Ads
  • Standout: cross-functional execution with analytics-driven optimizations and paid media experience

Job Description

Responsibilities

  • Content Ownership & Creation: Lead writer producing high-quality content across channels, including social media, blogs, newsletters, case studies, whitepapers, and sales materials
  • Own content from brief through final delivery, ensuring accuracy, clarity, and alignment with brand voice
  • Partner closely with design to develop visually compelling, on-brand assets
  • Proactively identify content needs and bring forward recommendations based on business priorities
  • Support internal communications to ensure clarity and consistency across the organization
  • Channel & Campaign Execution: Own execution of B2B marketing campaigns and promotional initiatives from planning through launch
  • Manage timelines, assets, and cross-functional coordination to ensure projects are delivered on time and at a high standard
  • Execute content distribution across key channels (LinkedIn, website, email, etc.)
  • Identify gaps, follow up with stakeholders, and ensure initiatives continue moving without delays
  • Paid Media & Performance Marketing: Own execution of Google Ads campaigns, including campaign setup, asset coordination, keyword alignment, and performance monitoring

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
  • 7+ years of experience in B2B marketing, content marketing, or related roles
  • Hands-on experience managing Google Ads campaigns
  • Exceptional writing and editing ability—with pride in delivering clear, compelling, and error-free content. Strong storytelling skills and the ability to adapt tone and style across formats
  • Ability to translate complex concepts into clear, compelling content
  • Superior organizational skills with the ability to manage multiple projects and deadlines without losing focus or accuracy
  • Experience executing campaigns that drive measurable growth and engagement
  • Hands-on experience with digital marketing tools (Google Analytics, Google Ads, WordPress; Adobe Creative Cloud a plus)
  • Ability to collaborate effectively across cross-functional teams

Preferred

  • Financial services, payments, or loyalty/rewards experience is a plus
  • Experience with LinkedIn Ads or other paid social platforms
  • Experience contributing to SEO and AI-driven content optimization
  • Strong sense of ownership and accountability; takes initiative and independently drives work forward with minimal oversight
  • Proactive communicator who identifies gaps, asks the right questions, and keeps work moving
  • Detail-oriented with a high standard for quality and accuracy

Benefits

  • Competitive pay plus 401(k) with employer match
  • Medical, dental, vision, and life insurance
  • Voluntary café plans, including voluntary life, accident, hospital, critical care, and parking/transit options
  • Tuition Reimbursement
  • Paid time off, company holidays, and parental leave
  • Employee Assistance Program
  • Hybrid work environment with flexible hours
  • Onsite perks including gym access and snacks
  • Employee recognition programs celebrating milestones and achievements
  • Growth opportunities within a supportive, team-oriented environment
ampliFI Loyalty Solutions logo

ampliFI Loyalty Solutions

4.3 Glassdoor

ampliFI Loyalty Solutions is an industry-leading loyalty and engagement program provider specializing in data-driven, custom rewards programs for financial institutions nationwide. With over 27 years of experience, ampliFI designs branded loyalty programs tailored to each financial institution’s unique needs and offers seamless integration options with existing processing relationships.ampliFI’s innovative platform includes Real-Time Rewards, unique earning and redemption opportunities, enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to customize their programs in alignment with market strategies and provides robust analytics to drive positive ROI. Based in Naperville, IL, ampliFI operates with a PCI-compliant approach and maintains an on-site customer contact center. Notably, ampliFI serves and influences over 11 million cardholders and is the exclusive domestic provider for loyalty programs with Visa.

Founded in 2008
Naperville, Illinois, USA
137 employees (7 in marketing)
84% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.2%
Direct
46.3%
Referral
6.2%
Social
16.6%
Paid
1.5%

Headcount Trend

Current headcount: ~137

Marketing Team

Marketing Team Size
5 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Undisclosed, 2 years ago

Funding History

  • Apr 2024
    Undisclosed