Content Marketing & SEO Specialist

Austin, TX (On-site)

$60K/yr – $80K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own and drive growth through Content Marketing and SEO by shaping on-page and technical SEO, leading link-building and content publishing, and optimizing affiliate revenue for high-intent traffic.

  • Own growth from SEO and content to site performance and link strategy
  • Lead backlink acquisition and content publishing aligned to growth goals
  • Monitor performance and optimize impact using analytics

Job Description

Responsibilities

  • Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
  • Managing on-page SEO optimizations across existing and new content
  • Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
  • Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
  • Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process
  • Continuously improving content quality, readability, and engagement
  • Adding and updating affiliate links to maximize organic affiliate revenue

Requirements

  • Proven experience doubling or tripling organic traffic through content and SEO
  • Deep SEO expertise — from strategy and content optimization to technical fundamentals
  • Strong writing and storytelling skills that bring clarity and authority to every piece
  • A personal passion for books, publishing, or author education
  • An eye for data — you love seeing how content performs and optimizing for impact

Preferred

  • Experience in a publishing, education, or creative services business
  • Success building organic traffic around service-based funnels
  • Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)
  • Familiarity with affiliate optimization and content ROI tracking

Benefits

  • Health, dental, and vision insurance
  • PTO + paid holidays
  • 401(k) option
  • Monthly self-care stipend
  • Work alongside a mission-driven team helping authors make an impact through books
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selfpublishing.com

selfpublishing.com helps purpose-driven individuals reach their goals through writing and publishing books. We achieve this through online education, group and individual coaching, accountability, and done-for-you services. Our mission is to help 100,000 people publish a book by 2035.

Founded in 2014
Austin, Texas, USA
67 employees (39 in marketing)

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

See all selfpublishing.com salaries

Marketing Team

Marketing Team Size
36 (54% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
285.6K
Monthly Google Ads Budget
$536
Traffic Source Mix
Search
43.9%
Direct
45.2%
Referral
6.3%
Social
3.6%
Paid
0.8%

Headcount Trend

Current headcount: ~67
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Content Marketing & SEO Specialist

selfpublishing.com · Austin, TX · On-site