Responsibilities

• Own and evolve the content strategy across WCI's portfolio of family-friendly attractions and locations.
• Develop search-driven content strategies that balance SEO performance with compelling, engaging storytelling that sparks interest and inspires visitation.
• Conduct keyword research, topic modeling, and content mapping aligned to guest intent, seasonality, and local search considerations.
• Ensure content addresses what potential guests are actively researching, deciding, and planning at each stage of their trip-planning journey.
• Optimize content for modern search environments, including Google AI Overviews / evolving SERP formats and LLM-driven discovery (e.g., ChatGPT-style search).
• Identify, prioritize, and collaborate on on-page and technical SEO improvements to support content performance across HubSpot-hosted websites.
• Evaluate and refine existing content frameworks, publishing cadence, and SEO strategy to improve performance, engagement, and scalability.
• Write high-quality, SEO-optimized blog and website content that is compelling, engaging, and aligned with the guest's trip-planning and decision-making journey.
• Refresh and enhance existing content to improve search performance, storytelling quality, and visitor relevance.
• Use AI-assisted tools to accelerate research and drafting while maintaining a strong, human-centered voice appropriate to each brand.

Requirements

• 5-7+ years of progressive experience in SEO-driven content marketing and content strategy with a proven track record of driving measurable organic growth, including hands-on responsibility for content performance
• Exceptional writing, editing, and communication skills with a strong portfolio showcasing high-quality, strategic B2C content, with an emphasis on SEO-driven storytelling and audience engagement
• Deep experience with on-page and local SEO, and the ability to evaluate and prioritize technical SEO improvements
• Demonstrated expertise in high-volume blogging and optimizing core website content
• Proficiency using a modern CMS, analytics tools, and platforms for planning SEO strategy and monitoring results (e.g., HubSpot, GA4, Google Search Console, and Semrush)
• Familiarity with AI-assisted content workflows and evolving search behavior
• Highly organized and a proactive collaborator, with strong attention to detail in content governance, and the ability to manage multiple priorities, brands, and stakeholders simultaneously

Nice To Have

• Understanding of seasonal search behavior and guest planning cycles
• Experience working with Digital Asset Management systems