Own content as the core engine for a B2B SaaS marketing narrative, turning product insights into original research and shaping discoverability through SEO-aligned writing, AI-ready formats, and scalable distribution.

• Responsibilities: Lead pillar content, industry studies, ebooks, and thought leadership that earn organic reach and citations.
• Responsibilities: Develop a distinct editorial voice and POV to systematize Userpilot’s recognition across formats and channels.
• Responsibilities: Turn product and customer insights into original research and proprietary data the category will cite.
• Responsibilities: Collaborate with SEO on keyword briefs to produce content that ranks and gains links.
• Responsibilities: Apply GEO best practices to write for AI surfaces and citations inside major AI assistants.
• Responsibilities: Refresh content, improve on-page elements, and execute topical authority plays prioritized by SEO.
• Responsibilities: Track ranking, citation share, AI mentions, and organic pipeline as key metrics for content impact.
• Responsibilities: Produce ABM-friendly assets, landing pages, ad copy variants, and sequenced emails for distribution.
• Responsibilities: Ensure flagship assets are built with distribution in mind from day one with demand-gen alignment.
• Responsibilities: Repackage long-form work into LinkedIn posts, newsletters, ad creative, and short videos.

• Requirements: 3 to 5 years of B2B SaaS content marketing experience, ideally targeting mid-market or enterprise buyers. Please share writing samples and links to content you have produced.
• Requirements: Exceptional original writing ability with a clear, opinionated voice.
• Requirements: Track record of content that ranks; ability to collaborate with SEO and understand SEO language.
• Requirements: Working knowledge of GEO and how content earns citations inside AI surfaces; experience optimizing for AI is a strong plus.
• Requirements: Strong editorial judgment to decide what to write, kill, and how to brief contributors.
• Requirements: Comfort with original research, surveys, benchmarks, data partnerships, and interviews.
• Requirements: Collaborative mindset across design, video, growth, and product marketing.

• Preferred: Familiarity with product management, product analytics, PLG, or user engagement and experience.
• Preferred: Experience building or contributing to a recognizable editorial presence (newsletter, podcast, or series).
• Preferred: Comfort on camera or willingness to host webinars and interviews as a support to written work.
• Preferred: Experience with HubSpot, Ahrefs, Semrush, Clearscope, or similar tooling.

• Benefits: Competitive salary and growth-based bonus opportunities
• Benefits: Top-notch team support from MOps and RevOps
• Benefits: Opportunities to attend international conferences and team off-sites
• Benefits: Generous education budget for professional development
• Benefits: Hybrid structure: 3 days in Austin office, 2 remote