Responsibilities

• Own the end-to-end content marketing strategy for the US market, shaping how businesses discover and trust the product.
• Write and iterate on website copy and landing pages optimised for US audiences and conversion.
• Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
• Script ad creatives for YouTube and paid social video formats.
• Build and execute organic content strategies across relevant social platforms.
• Collaborate with creators, customers, and influencers to develop authentic content.
• Use A/B testing, analytics, and user research to continuously improve messaging performance.
• Contribute to product positioning and go-to-market messaging.

Requirements

• 4+ years of experience in content marketing, copywriting, or growth marketing.
• Proven background in B2B SaaS or a fast-moving software environment.
• Native or C2-level English proficiency with a strong command of US market tone and nuance.
• Demonstrated ability to write conversion-focused copy grounded in performance marketing principles.
• Hands-on experience with paid channels (Meta, Google, LinkedIn) and video ad scripting.
• Experience running organic content strategies across social media platforms.
• Analytical mindset with a track record of using data and experimentation to improve results.
• Comfort working autonomously and end-to-end on projects in a lean team environment.