Responsibilities

• Create, execute and track compelling content for TouchCare’s audiences
• Build a strong TouchCare member community, using strategy and creativity with key content deliverables
• Drive utilization and adoption of the TouchCare platform, services, and 1:1 consultations
• Collaborate across functions and teams to deliver an effective content marketing strategy that aligns to the company’s business objectives
• Integrate content programs with brand campaigns to drive lead generation and brand awareness
• Create and execute a comprehensive, multichannel social media strategy
• Work closely with the marketing director on owned digital content hubs including touchcare.com, social channels (both paid/organic), email and newsletter distribution, webinars, and email campaigns
• Oversee content calendar and maintain and improve member engagement rate and experience
• Develop influential ad copy that aligns with brand identity and sales goals

Requirements

• 3+ years of experience with a background in engagement/acquisition/retention, digital and content marketing of members. Experience in healthcare marketing or inbound lead generation a plus.
• Healthcare, insurance, or benefits experience is helpful. Willingness to learn about the industry and do a deep-dive on the competition is a must.
• Experience with creating e-books, white papers, newsletters, or outbound email campaigns preferred
• Willingness to wear many hats and be flexible. Experience in a startup environment a plus.
• Possess a fresh perspective and have original ideas about how we message our value proposition to our members.
• Analytical, strategic approach to marketing. Can identify patterns, analyze data, and backup marketing decisions with numbers.

Preferred

• WillWillingness to wear many hats and be flexible. Experience in a startup environment a plus.
• Possess a fresh perspective and have original ideas about how we message our value proposition to our members.
• Analytical, strategic approach to marketing. Can identify patterns, analyze data, and backup marketing decisions with numbers.

Benefits

• Unlimited PTO
• Generous parental leave
• Supportive health care
• Collaborative environment
• Professional Growth: Gain exposure to diverse accounting functions and portfolio company management.
• Fast-Paced & Rewarding: No two days are the same in our deadline-driven, high-energy office.