Responsibilities

• Produce Weekly Social Content: Shoot, edit, deliver and post approximately 4–5 high-energy short-form videos per week for TikTok, Instagram Reels, and other social platforms. Shoot accompanying photography when needed for marketing initiatives.
• Plan & Schedule Content Shoots: Work ahead of the marketing calendar to identify content needs, coordinate locations and talent, build shot lists, and schedule dedicated shoot days for upcoming campaigns, menu launches, partnerships, and events.
• Partner With the Marketing Team: Work closely with marketing to ensure content remains aligned with Tacos 1986’s brand identity, campaign priorities, promotions, partnerships, and business objectives.
• Build the YouTube Channel: Develop longer-form vlogs, mini-documentaries, behind-the-scenes features, and recurring concepts showcasing ingredient sourcing, festival load-ins, restaurant culture, events, and the people behind Tacos 1986.
• Own the Narrative: Capture the grit, personality, and energy behind the brand—from early-morning prep and busy restaurant services to weekend pop-ups and large-scale festival activations across Southern California.
• Expand Brand Awareness: Create dedicated content around offerings our audience may not fully know about, including happy hour, breakfast, catering, new menu initiatives, special events, and other emerging programs.
• Create Product-Focused Stories: Develop content around individual menu items, ingredients, and signature products—from specific tacos and proteins to Salsa Macha and other elements that make Tacos 1986 distinctive.
• Support Catering & Events: Create content designed to generate awareness and inbound interest for catering, private events, festivals, and brand activations, while helping track social-generated opportunities.
• Grow With the Brand: As new initiatives launch, help develop the content strategy, storytelling approach, and content systems needed to introduce and support them. Also supporting content for the New York location and Las Vegas location (will require travel).

Requirements

• Proven experience shooting and editing compelling, fast-paced video content for TikTok, Instagram Reels, YouTube, and similar platforms.
• Strong instincts for storytelling, pacing, hooks, editing, and identifying moments that audiences actually want to watch.
• A strategic mindset and an understanding that content should support broader marketing and business objectives—not just generate views.
• Strong organizational and production-planning skills, including the ability to schedule shoots, develop shot lists, anticipate upcoming content needs, and work from a marketing calendar.
• The ability to collaborate closely with a marketing team while also independently identifying strong content opportunities.
• Comfort working in loud, chaotic, fast-moving environments including kitchens, festivals, pop-ups, events, and late-night restaurant rushes.
• Flexibility to occasionally shoot outside traditional office hours when festivals, events, restaurant services, or other brand moments require it.
• Bilingual Spanish/English is highly preferred to communicate naturally and authentically with our back-of-house team.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Potential travel to pop ups around the world, to any store outside California like Las Vegas and New York.
• In-house equipment allowance to build out your run-and-gun content gear
• Shift meals