Content Marketing Manager

San Francisco, CA (Hybrid)

$95K/yr – $120K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale Probably Genetic's community and advocacy program by recruiting health and rare disease creators, activating patient advocates and referrals, and turning the patient community into a referral engine while developing partnerships with patient groups and managing the organic social presence.

  • Own community marketing and referral infrastructure
  • Lead content/storytelling and advocacy partnerships

Job Description

Responsibilities

  • Identify, recruit, and manage relationships with health and rare disease content creators, briefing and publishing UGC content that drives awareness among undiagnosed patient communities
  • Recruit and activate a network of patient advocates and community champions who refer others to genetic testing
  • Turn our existing patient community into a referral engine, building the program infrastructure, incentives, and outreach that keeps them engaged and referring
  • Develop strategic relationships with patient advocacy groups and foundations and find creative ways to partner with them to get more patients to genetic testing
  • Own Probably Genetic's organic social presence. Create and post content that educates patients, builds community, and earns trust in the rare disease space
  • Capture authentic patient stories, working sensitively with patients to share their diagnostic journey, then publishing them across our website, social channels, and partner networks to reach others who may still be undiagnosed

Requirements

  • 2 to 4 years of experience in community marketing, influencer partnerships, affiliate marketing, or social media
  • A natural relationship builder who earns trust quickly across very different people; creators, patient advocates, and rare disease patients all feel like you get them
  • Someone who follows through and follows up; Partners and community members never feel left hanging
  • A strong storyteller with an instinct for what content hits; you can communicate a mission compellingly, draw out authentic patient stories, and know what will resonate on social before you post it
  • Highly organized with a proven ability to manage many relationships and workstreams simultaneously without things slipping
  • Someone who moves fast, figures things out, and doesn't wait for a playbook to exist before taking action
  • Genuine empathy for patients navigating the rare disease journey, and a belief in the mission that comes through in every conversation and piece of content you create
  • As with all new hires at Probably Genetic, you will also need to be:
  • A good person. We work with some of the most marginalized populations on the planet and empathy is key
  • Patient-focused and motivated to have a lasting, positive impact on humanity

Preferred

  • Healthcare, genetics, or rare disease industry or personal experience
  • Experience working at an early-stage startup

Benefits

  • An engaging and supportive team all on a mission to improve lives
  • Fair and equitable compensation with competitive early-stage equity grants
  • Generous Flexible Time off policy, that we actually use
  • Parental Leave Benefits (12 weeks for both birthing and non-birthing)
  • Hybrid, flexible work with high-trust and autonomy
  • A bright, inviting, pet-friendly office in Downtown SF near transit
  • A “work from anywhere” policy, up to 4 weeks a year
  • Regular team retreats in exciting destinations
  • Health Benefits including medical, dental, vision, therapy, FSA, and 401k
  • And so much more!
Probably Genetic logo

Probably Genetic

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Probably Genetic helps undiagnosed rare disease patients find answers to their symptoms in a matter of weeks. There are over 400 million people worldwide that have a rare disease — more than cancer and HIV patients combined. Half of those patients are currently undiagnosed and half of them are children, and it takes 5-7 years on average for these patients to get a diagnosis. With our system, patients can get answers in a matter of weeks. Our online Symptom Checker identifies rare disease patients using state-of-the-art machine learning models, gets them tested through our direct-to-consumer genetic testing service, and helps connect these patients to potentially life-saving treatments and advocacy communities. We partner with drug developers to offer sponsored testing programs that allow patients to access genetic testing for little to no cost.

Founded in 2019
San Francisco, California, USA
24 employees (3 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
38.8K
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
27.2%
Direct
30.8%
Referral
3.8%
Social
4.1%
Paid
0.7%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
2 (8% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$10.9M
Last Raise
$10.7M
Series Unknown, 2 years ago

Funding History

  • Nov 2023
    Series Unknown • $10.7M
  • Jan 2022
    Angel
  • May 2020
    Seed