Responsibilities

• Edit blog posts, feature pages, and other written content for clarity, readability, and brand voice, delivering near-publication-quality drafts for attorney review.
• Manage the editorial calendar and content pipeline in our project management system, tracking assignments and keeping production on schedule.
• Assign and scope projects for the firm’s content team.
• Manage recurring marketing content, including LinkedIn posts, Google Business Profile updates, and Mailchimp newsletters.
• Optimize content for search and execute against the firm’s SEO roadmap, including keyword research and content gap analysis.
• Coordinate publication and site updates with the firm’s website team.
• Review and art-direct freelance design work, including ebooks, logos, and web assets, and evaluate designers when new work arises.
• Track marketing performance and report regularly on lead flow and related pipeline metrics.
• Identify opportunities to update, consolidate, or expand existing content, and pitch growth initiatives supported by data.

Requirements

• Experience running a content operation or editorial workflow.
• Working knowledge of on-page SEO, including proficiency with a major SEO platform (such as Ahrefs or Semrush) for keyword research and content gap analysis.
• Analytics literacy, including Google Search Console and Google Analytics, and comfort owning recurring performance reporting.
• Ability to art-direct and quality-check freelance design work is required; hands-on design skills (Canva, Adobe, Figma) are a plus.
• Familiarity with an email marketing platform (such as Mailchimp) and WordPress.
• Prior content work for professional services audiences (legal, medical, accounting, financial advisory, or consulting) is strongly preferred.
• Organized, reliable, and comfortable working independently in a fully remote environment.
• Personable, friendly, and clear in written communication.
• Exceptional attention to detail.