Drive content and marketing for a fashion brand, aligning calendars, social, and email/SMS to translate launches into cohesive storytelling.

• Content & editorial direction: Develop and maintain a forward-looking content calendar aligned with seasonal launches and brand priorities
• Support storytelling around collections, events, and key brand moments
• Ensure clarity and consistency across digital communication
• Social media: Manage day-to-day publishing across Instagram and relevant platforms
• Write captions aligned with the brand’s voice and point of view
• Capture and produce short-form content in studio and at events as needed
• Maintain visual and tonal cohesion across social channels
• Email & SMS (Klaviyo): Concept, design, and build email campaigns within Klaviyo; manage SMS communication thoughtfully
• Maintain and evolve email templates in alignment with brand standards
• Assist with segmentation, campaign scheduling, and lifecycle flows