Content Marketing Manager

London, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end content engine for high impact thought leadership, with clear tie-ins to business development and reputation building across global markets.

  • Content production and editorial oversight: shepherd quality, house style and measurable business value for multi-format content crafted with partners and lawyers.
  • Workflow and delivery governance: triage briefs, assign work, track progress, and resolve blockers to keep campaigns on schedule.
  • Strategic BD alignment: partner on sector pushes, directory submissions, and market-entry content that moves client relationships and win rates.

Job Description

Responsibilities

  • Project and workflow management
  • Lead the strategy and implementation of the firm's annual flagship global thought leadership campaign, Kennedys Foresight, working alongside teams from across the global BD network.
  • Manage the team's end-to-end project workflow — from brief intake and triage through planning, production, delivery and post-project review.
  • Triage incoming briefs from BD leads and practice partners, assessing scope, capacity, commercial purpose and fit before accepting, reshaping or redirecting.
  • Assign projects to content executives and assistant based on subject knowledge, workload and development need; set clear timelines and milestones and hold the team to them.
  • Maintain the team's project tracker, ensuring all live and completed projects are accurately recorded and that delivery data is available for reporting.
  • Identify and resolve blockers during production; escalate to the Senior Manager: Communications & Content Marketing where strategic decisions are required.
  • Content production and editorial oversight
  • Produce and commission high-quality written content across a range of formats including thought leadership articles, client alerts, sector and practice profiles, award submissions and marketing content for directories rankings.
  • Oversee the quality of all content produced by the team, working in close partnership with the content editors to ensure editorial standards, house style and accuracy are consistently maintained.
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Kennedys

Every day we make a difference. With our deep sector knowledge for insurers, reinsurers, Lloyd’s Syndicates, public bodies and corporates, we understand the impact of proposed regulations and will advise you on the implications this will have on your business.Kennedys is an international law firm with expertise in litigation and dispute resolution, particularly in the insurance/reinsurance and liability industries. With over 2,900 people worldwide across 48 offices in the UK and Europe, Middle East, Asia Pacific, North America and Latin America, we have some of the most respected legal minds in their fields.

London, England, GBR
2.9K employees

Traffic Signals

Monthly Visitors
131.4K
Traffic Source Mix
Search
37.6%
Direct
25.9%
Referral
4.3%
Social
2.3%
Paid
0.3%

Headcount Trend

Current headcount: ~2.9K

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