Content Manager

Responsibilities

• Create messaging tailored to user profiles and consumer or customer journeys, ensuring the most compelling messages are delivered at each stage.
• Evaluate content effectiveness at every stage of the user journey and partner with the digital team to address engagement challenges.
• Work collaboratively to identify areas of friction in funnels, refining messaging and content strategies for your funnel to drive better outcomes.
• Oversee and create offsite and onsite editorial, ensuring consistent and cohesive content across all platforms.
• Partner with the CRM team to develop and optimise email content strategies. Messaging will be aligned to the Zoopla tone of voice, be high-converting and enhance retention.
• Partner with product teams to refine content within user journeys, ensuring they are clear, engaging, and audience-focused.
• When required, work with product teams to test content with users, iterating based on feedback to maximise impact.
• Experiment with new content formats and approaches to improve engagement.
• Partner with performance marketing to craft compelling PPC ad copy that drives conversions and aligns with performance marketing goals.
• Partner with the SEO team to ensure that all content is SEO-optimised.

Requirements

• Experience working in a digital marketing, content marketing or editorial role.
• Experience of working with content tools and systems, eg, Contentful or similar, briefing workflows.
• Strong understanding of copywriting, content marketing, SEO, conversion optimisation, and performance-driven content strategies.
• Proven ability to map content to specific marketing funnels, aligning with business objectives.
• Exceptional writing, storytelling, and editing skills with the ability to simplify complex topics.
• Strong ability to work cross-functionally with product, CRM, sales, and digital teams to create targeted, high-impact content.

Benefits

• Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
• 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary