Responsibilities

• Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
• Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
• Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably “ours.”
• Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
• Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
• Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
• Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
• Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.

Requirements

• A legal background required
• 5+ years in content marketing for a B2B SaaS company.
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
• Exceptional editorial instincts and writing/editing skills.
• Experience commissioning and managing contributors, thought leaders, or SMEs.
• Strong ability to write about a technical product.
• Familiarity with SEO and content analytics.
• Ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proven success partnering with sales, product, events, and PR.

Preferred

• Executive ghostwriting, AI/ML content, or publishing in legal/regulated industries

Benefits

• exceptional benefits