Content Marketing Manager at Blackthorn | USA

Blackthorn

Content Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive content strategy and editorial execution for a B2B SaaS marketing team with AI-enabled content workflows.

Must-have: 5-7+ years in B2B SaaS content marketing delivering traffic, engagement, and pipeline.
Standout: Power-user of AI content tools with documented AI workflow playbooks.

Job Description

Responsibilities

Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion.
Conduct keyword and topic research to identify high-impact content opportunities.
Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel.
Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials.
Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content.
Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing.
Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed.
Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually.
Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content.

Requirements

5-7+ years of B2B content marketing experience, preferably in SaaS.
Proven ability to build and execute content strategies that drive measurable traffic, engagement, and pipeline.
Strong writing and editorial skills with a portfolio that demonstrates range (blogs, long-form, email, web copy).
Experience with SEO tools and strategy (keyword research, on-page optimization, content gap analysis).
Experience with AEO and how AI search is changing content strategy.
Strong collaboration skills. You’ll work closely with a Content Creator and cross-functional partners, and need to influence without direct authority.
Ability to manage an editorial calendar and juggle multiple content workstreams simultaneously.
Demonstrated power-user proficiency with AI content tools (Claude, ChatGPT, or similar). We will ask you to walk us through your AI workflows in the interview. Casual or occasional use is not sufficient for this role.

Preferred

Experience building content programs from early-stage to scaled production.
Experience in the Salesforce ecosystem or events and payments technology space.
Experience with Pardot/Account Engagement for email content.

Blackthorn

The Insurance and Advisory teams work hand in hand to provide a comprehensive approach to risk management and risk transfer, helping clients discreetly prepare and respond to a vast array of malicious risks and security perils.Trusted by governments, global organisations, charities and high-net-worth families, Blackthorn operates without industry bias – because we understand that complex threats do not discriminate. Our global reach and deep specialist expertise enable us to support clients wherever and whenever the need arises. Blackthorn, Blackthorn Insurance and Blackthorn Advisory are trading names of CHC Insurance Services Limited which is a company authorised and regulated by the Financial Conduct Authority under firm reference number 995548 to carry on insurance distribution activities. CHC Insurance Services Limited is registered in England and Wales company number 10942687. Registered Office at 1-3 Leadenhall Market, London EC3V 1LR

Founded in 2016

London, England, GBR

16 employees (3 in marketing)

blackthornrisk.com