Responsibilities

• Write, build, QA, and schedule B2B-focused email campaigns within the company’s email platform
• Manage audience segmentation, timing, and deployment for studio, gym, hospitality, and distributor audiences
• Partner with Creative on visual assets and layout direction
• Ensure messaging aligns with established brand voice and campaign priorities
• Own the B2B social content calendar, with a focus on LinkedIn and other relevant platforms
• Support product launches, promotions, events, distributor communications, and commercial storytelling through social content
• Execute posting, basic asset creation in Canva
• Repurpose existing assets wherever possible to support efficiency and consistency
• Coordinate imagery requests from Creative, studio partners, and global distributors
• Monitor performance and recommend improvements to content mix, cadence, and channel strategy based on KPI trends

Requirements

• Experience in B2B marketing, preferably in fitness, Pilates or wellness
• Strong writing skills with the ability to work within an established brand voice
• Experience executing email marketing, social media, PR, and website content updates
• Adept with performance metrics and translating data into insights
• Familiarity with paid media workflows and creative requirements
• Comfortable working with email platforms, CMS systems, and Canva
• Highly organized with strong prioritization and execution skills
• Experience writing and distributing press releases for product launches, partnerships, events, and announcements
• Ability to identify opportunities for earned media, contributed content, and industry coverage
• Bilingual fluency (English and Spanish) is a plus.

Preferred

• Bilingual fluency (English and Spanish) is a plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance