Content Marketing Manager

USA (Remote)

$90K/yr – $110K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive end-to-end content initiatives across service lines and the engagement hub, including production of case studies and enablement assets, while managing email content in Knak and ensuring brand voice. You will coordinate freelance/contractor capacity and guide AI-assisted drafting to meet regulatory and quality standards, balancing internal priorities and cross-functional demands.

Job Description

Responsibilities

  • Content strategy and production across service lines, the engagement showcase, and content libraries
  • Inputting email content into the email CMS (Knak) — copy and image selection
  • The Engagement Hub content library and its maintenance
  • Case-study and enablement-asset production, against designs set by the account owners
  • AI-assisted drafting and direction of contractor capacity for volume, within the approved content guidelines
  • Brand-voice consistency across member-facing content

Requirements

  • 5+ years producing consumer, member, or patient-facing content at volume
  • Demonstrated ability to move a content engagement measure, not only to ship content on time
  • Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal
  • Experience directing freelance, agency, or contractor capacity against a brief
  • Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it
  • Comfort operating as shared capacity across competing internal demands

Preferred

  • Healthcare, health plan, or behavioral health content experience
  • Knak, Braze, or comparable content and email production platforms
  • Accessibility standards for member communications
  • Experience building or restructuring a content library

Benefits

  • Flexible Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Paid Parental Leave (Maternity and Paternity leave)
  • Employee Stock Purchase Program
  • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
  • Free Subscription to the Calm App
  • Tuition Assistance Program
  • Pet Insurance
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Amwell

2.9 Glassdoor

At Amwell, we’re all about making healthcare simpler, smarter, and more accessible. Our technology connects people to a range of programs including primary and specialty care, behavioral health, and chronic condition management. For almost 20 years, we’ve helped improve health outcomes for millions of people around the world — and we’re just getting started.

Founded in 2006
Boston, Massachusetts, USA
953 employees (20 in marketing)
43% recommend to a friend
38% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all Amwell salaries

Marketing Team

Marketing Team Size
20 (2% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$866M
Last Raise
$55M
Post IPO Equity, 5 years ago

Funding History

  • Aug 2021
    Post IPO Equity • $55M
  • Aug 2020
    Corporate Round • $100M
  • May 2020
    Series C • $194M

Traffic Signals

Monthly Visitors
553.2K
Traffic Source Mix
Search
17%
Direct
66.8%
Referral
12.5%
Social
1.5%
Paid
2%

Headcount Trend

Current headcount: ~952

Recent News

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Content Marketing Manager

Amwell · USA · Remote