Content Marketing Lead

Responsibilities

• Write long-form content on TransPerfect's technology and service capabilities, with heavy emphasis on GlobalLink
• Write ad copy, landing page copy, and other short-form assets with CRO instincts so the campaigns around your content actually convert
• Build and direct a bench of freelance writers so the program's output exceeds what one person can produce alone
• Craft briefs sharp enough to produce the content you'd write yourself, review drafts rigorously, and hold a high bar across every piece shipped
• Partner with the SEO team on content strategy aligned to SEO, AEO, and GEO goals
• Pitch and place bylines, contributed articles, and other earned media across the publications that matter to your audience
• Partner with product marketing on technical accuracy and positioning
• Partner with demand generation and performance marketing on content that fuels campaigns and feeds pipeline
• Partner with our editorial and corporate comms teams on brand voice, standards, and alignment with our broader press-facing narrative
• What's the directive? Write stuff worth reading. Make it rank. Earn pipeline and press.

Requirements

• 5 to 8 years of B2B content marketing experience, with a portfolio of long-form work (white papers, guides, articles, solution briefs) you can show
• Native-level English fluency, written and verbal
• Strong track record of writing B2B content that performs in search (SEO), and ideally in AI search (AEO, GEO)
• Proficiency in short-form copywriting with CRO instincts for ads and landing pages
• Hands-on experience managing a bench of freelance writers: sourcing, briefing, editing, and keeping quality consistent
• Experience with earned media: pitching bylines, placing contributed articles, building publication relationships
• Comfort writing about complex technology and services, with the ability to go deep technically or stay accessible depending on the audience
• Based in London or Barcelona
• Bachelor's degree

Preferred

• Nice to have: experience in language services, localization, SaaS, or enterprise technology. Hands-on with AI tools in content workflows (research, drafting assistance, editing, SEO optimization). Experience writing for multilingual markets. Experience with content performance analytics and using insights to shape output.