Content Marketing Lead

San Francisco, CA (Remote)

$120K/yr – $150K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the content engine for a hardware-grade storytelling push, from shortform social and website to longform case studies and blogs, while capturing brand moments from product wins to factory-floor quirks.

  • Cross-channel content ownership: build and sustain multi-format narratives that expand reach and relevance.
  • Material sourcing and series development: pull inspiration from wins, launches, and live factory moments to fuel content calendars for industrial and AI audiences.

Job Description

Responsibilities

  • Advance the Squint narrative across channels: You’ll be the primary creator of content that grows Squint’s reach and relevance. You will work across shortform (social, website) and longform (case studies, blog), and create the supporting assets you need to grab attention.
  • Find the raw material to build the brand: Killer customer win? New feature going live? Fun fact from a factory floor? You’ll be continuously gathering inspiration and turning it into multi-channel content series that evolve Squint’s brand. This work will have a measurable impact on Squint’s reach and engagement in both industrial audiences and the AI community.
  • Extend exec voices: You’ll help Squint execs produce social content, longform posts, and talktracks for speaking engagements. You’ll know how to authentically channel their perspectives and voices; how to select topics that will get attention; and how to ensure that, across it all, Squint has a clear and consistent story.
  • Make lotsa content, in lotsa shapes: This is a writing job, but it’s more than a writing job. It bears repeating that applicants should have exceptional writing chops, but also fluency across AI-enabled design tools (Canva, Figma) and video editing tools (Descript, Screen Studio).

Requirements

  • A portfolio that demonstrates strong writing across formats: longform and short, market-facing and customer-facing.
  • A proven approach to audience understanding—so you know how to develop content that will resonate; and audience-building—so your content extends a brand’s reach and relevance.
  • Experience at a startup, where you were making creative and strategic decisions (not just executing someone else\'s brief).
  • A POV on quality. You know how to hold the bar high, but also right-size for speed, channel, and experimentation.
  • Pre-existing familiarity with industrial operations is an asset in this role. We will give candidates who have lived and worked in industrial spaces extra consideration.

Preferred

  • Interest or experience in industrial operations is a nice to have

Benefits

  • Based out of our office in San Francisco, we love the energy of in-person collaboration.
  • - Competitive Salary and Equity
  • - Comprehensive Medical, Vision, and Dental care
  • - Flexible PTO Policy
  • - Lunch and Dinner Service
  • - Wellness Benefit
  • - Maven Family Planning Benefits
  • - Partnership with Care.com
  • - Mental Health Services
  • - 401(k) Retirement Plan
Squint logo

Squint

Squint is a Manufacturing Intelligence Platform that the world's leading manufacturers use to capture expert knowledge, unlock operator performance, and analyze production insights. Operators love Squint because it uniquely combines spatial computing, LLMs, and human expertise into a magical experience.Our story starts with manufacturing, a $7T industry that is the foundation of the world as we know it. Faced with a generational inflection point, the industry is in need of a new wave of technology that bridges the knowledge gap between the retiring and incoming workforce.Squint’s mission is to accelerate human potential by bringing digital knowledge into the real world.

Founded in 2021
San Francisco, California, USA
91 employees (9 in marketing)