Responsibilities

• Reporting to the Director of Marketing, this role will be responsible for content strategy and execution across the full marketing and sales lifecycle.
• Develop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution model.
• Understand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resources.
• Own the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and more.
• Ideate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and more.
• Manage and produce email content in HubSpot that delivers the right message to the right audience at the right time.
• Lead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and more.
• Own webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reach.
• Source and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and more.
• Collaborate with cross-functional teams including sales, customer success, product, business intelligence, our dedicated design agency, and more.

Requirements

• 5+ years of content marketing experience, with demonstrated ownership of both strategy and execution in a B2B environment, ideally in veterinary, healthcare, or FinTech.
• Direct experience producing content for the veterinary or animal health industry strongly preferred.
• Proven ability to build and manage a content strategy that drives measurable outcomes such as activated prospects, pipeline influence, and attributed revenue.
• A portfolio demonstrating range across marketing content, sales collateral, and email copy.
• Deep working knowledge of SEO best practices and a growing fluency in AEO, structuring content to generate direct answers, build topical authority, and earn citations in AI-driven search experiences.
• Proven ability to develop audience understanding through primary research (customer interviews, call reviews, market studies) and translate those insights into resonant content.
• Experience with HubSpot or a comparable marketing automation platform.
• Proficiency with design tools (Adobe Creative Suite, Figma, and/or Canva) for adapting templates and preparing publication-ready assets.
• Experience leveraging AI tools (e.g., Claude, ChatGPT) for ideation, seeding, enhancement, and editing while still bringing your human expertise to create the best possible content.
• Ability to manage multiple concurrent projects and meet deadlines in a fast-moving environment.

Benefits

• Scratch is a remote-first company, giving ultimate flexibility to today's nomadic work style.
• For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks & various beverages).
• We offer unlimited PTO,
• covered healthcare, 401k match, cell plan reimbursement, and monthly recognition opportunities.
• We also provide learning platforms and resources for all to keep growing.
• Not only that, but we have an equity retention policy to ensure you grow as the company grows financially, as well.
• And if your family is growing, we offer generous parental leave, too!