Content Marketing Lead

San Francisco, CA (Hybrid)

$150K/yr – $180K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end content engine for an early-stage B2B SaaS fintech, driving editorial voice, distribution, and collaboration with product marketing and sales to move deals.

  • Own content roadmap, voice, and distribution to align with brand and pipeline goals.
  • Direct external partners and agencies to ship consistently on a tight, high-signal editorial brief.
  • Tie content to engagement and pipeline with an iterative, learn-fast approach.

Job Description

Responsibilities
  • Own the content roadmap end to end, from strategy and social/editorial calendar to the work that ships, mapped to brand and pipeline goals.
  • Set creative direction across formats: long-form editorial, thought leadership, video, social, newsletters, and campaign assets.
  • Own the external content voice and build an editorial point of view on tax, finance, and infrastructure that could only come from Anrok.
  • Manage agency and freelance partners across writing, design, and video. Brief the work, hold the bar, and keep the voice consistent.
  • Partner with product marketing and sales to turn launches and customer stories into content that moves deals.
  • Create for every stage of the funnel, from category narrative at the top to proof at the bottom.
  • Own distribution. Decide where content lives, how it travels across channels, and how it compounds into an audience over time.
  • Stay ahead of how content gets found and consumed, including AI-driven search and the feeds your audience actually reads.
  • Tie content to engagement, audience growth, and pipeline, and move budget toward what performs.
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Anrok

Anrok is the global sales tax solution for modern commerce. With Anrok, finance leaders can easily monitor, calculate, and remit tax across any financial stack. By connecting your invoicing, payment, and employee systems to a single platform for tax compliance, businesses can automate the manual work and reduce unnecessary expenses around sales tax and VAT. Take tracking remote employees for example. With Anrok, you can just click a button and set up alerts for whenever you hire a remote employee in a jurisdiction that taxes your software products. Based in San Francisco, Anrok is backed by the world's best investors - including Sequoia Capital and Index Ventures.

Founded in 2020
San Francisco, California, USA
131 employees (11 in marketing)