Content Marketing & Innovation Manager

Responsibilities

• Content Strategy & Planning
• - Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities.
• - Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth.
• - Build and maintain editorial calendars aligned to campaign plans, market opportunities, and buyer needs.
• - Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement.
• - Ensure content supports all stages of the buyer journey, from awareness through decision.
• Content Development & Execution
• - Create and oversee the development of high-quality content assets including articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content.
• - Translate complex topics into engaging, buyer-centric content that informs and inspires action.
• - Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.

Requirements

• proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling skills with strong editorial judgment and content development expertise.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating content across multiple formats, including written, visual, and video content.
• Strong research capabilities with the ability to identify trends and convert insights into actionable content strategies.
• Experience using AI tools and modern content technologies to improve marketing effectiveness.
• Ability to balance strategic thinking with hands-on execution.
• Strong project management and organizational skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Curiosity, creativity, and a passion for continuous learning and experimentation.

Preferred

• Familiarity with video marketing, AI-enabled content workflows, and modern content management practices is highly desirable.

Benefits

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!