Content Marketing Associate

Gibbstown, NJ (On-site)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B content marketing and asset management for an industrial brand, coordinating multi-channel content from creation to publishing.

  • Must-have: 1–3 years in content or digital marketing with hands-on SEO and email campaign experience.
  • Standout: Proven ability to manage asset libraries and multi-channel content production across social, web, and email.

Job Description

Responsibilities

  • The Content Marketing Associate brings the brand to life across digital platforms by planning, developing, and producing content that drives inbound visibility and growth.
  • The role supports the company's digital footprint through B2B campaigns, email marketing, social media execution, and technical content development that supports lead generation.
  • This role requires a detail-oriented, collaborative self-starter with a strong sense of brand alignment.
  • Content Development & Production: Plan, develop, and produce short-form and digital content across platforms to support brand awareness and lead generation.
  • Ability to do in-house editing of social and video content; support photography/videography needs, facilitate photoshoots as needed, managing timelines to ensure assets are shot, edited, and delivered on schedule.

Requirements

  • 1-3 years of directly related experience in content marketing or digital marketing, preferably in a B2B or manufacturing environment.
  • Ability to write professional, industry-relevant copy and translate technical manufacturing capabilities into clear marketing benefits.
  • Proven track record of improving organic search rankings (SEO) and driving traffic without relying solely on paid ads.
  • Experience creating and managing email campaigns using platforms such as HubSpot, Mailchimp, or Constant Contact.
  • Proficient in WordPress and Shopify content management systems. Proficiency in Canva, CapCut, Adobe Suite, etc.
  • Proficient user of Google Analytics (GA4) and Google Search Console.
  • Exceptional computer skills (Microsoft Office) - working knowledge of Microsoft Excel.
  • Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
  • Strong attention to detail, demonstrated integrity and professionalism.
  • Must be an effective team player, collaborative.

Preferred

  • Prior experience in a B2B or Manufacturing environment.
  • Understanding of the Dental, Cosmetic, or Contract Manufacturing landscape.
  • Experience with Account Based Marketing (ABM) strategies.
  • Experience with email automation workflows and lead nurturing sequences.
  • Bilingual in Spanish and English.

Benefits

  • In addition to competitive starting salaries, we offer a wide variety of competitive benefits, perks and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.
Keystone Industries logo

Keystone Industries

Keystone Industries combines reliability, flexibility, and innovation in manufacturing and R&D. We are committed to the goal of total customer satisfaction. We are dedicated to the achievement of this goal by meeting or exceeding our customer expectations for product quality, competitive pricing and prompt delivery and customer service. Serving the Cosmetics, Dental, and health industries, we bring over 100 years of manufacturing expertise to your project.

Founded in 1908
Gibbstown, New Jersey, USA
286 employees (14 in marketing)

Traffic Signals

Monthly Visitors
25.3K
Traffic Source Mix
Search
45%
Direct
37.7%
Referral
10%
Social
5.1%
Paid
1.5%

Headcount Trend

Current headcount: ~286

Marketing Team

Marketing Team Size
5 (2% of company)