Responsibilities

• Own the written content calendar end to end with an SEO/AEO-first strategy, from keyword and prompt research through drafting, editing, publishing, and distribution
• Grow Merge's share of citations in AI assistants and answer engines by structuring content for retrieval: clear definitions, direct answers, schema markup, and authoritative sourcing
• Write high-quality technical and product content, including blog posts, launch announcements, comparison pages, technical guides, and case studies
• Turn product releases and engineering work into compelling launch narratives across blog, email, and social channels
• Partner with engineering, product, and solutions teams to source technically accurate, differentiated content ideas
• Develop customer stories and case studies by interviewing customers and internal teams
• Drive organic growth through keyword research, on-page optimization, internal linking, and a defensible topical authority strategy across our product categories
• Maintain a consistent, credible brand voice across every surface where Merge publishes

Requirements

• 2+ years of experience in content marketing at a B2B SaaS or developer-focused technology company
• Exceptional writing and editing skills, with a portfolio of published work that demonstrates the ability to make technical topics clear and engaging
• Comfort writing for technical audiences, including developers and engineering leaders; familiarity with APIs, integrations, or AI/LLM products is a strong plus
• Deep experience with SEO (keyword research, on-page, technical SEO, content analytics) and a working understanding of AEO/GEO: how LLMs and answer engines select, rank, and cite sources
• A track record of measurably growing organic visibility for a B2B or developer brand; experience influencing AI assistant citations is a strong plus
• A track record of shipping consistently and managing multiple projects against deadlines
• Strong collaboration skills and a bias toward action in a fast-moving environment