Responsibilities

• Own and manage the company’s content strategy and editorial calendar.
• Write and oversee blogs, guides, videos, case studies, customer stories, and other educational content.
• Manage organic social media content across company platforms.
• Plan and execute email marketing campaigns, newsletters, and automated email sequences.
• Maintain a consistent brand voice and messaging across all marketing channels.
• Identify SEO opportunities and optimize website content for traditional search engines and AI-powered search platforms.
• Partner with sales and other departments to develop customer-focused marketing resources.
• Turn customer questions, industry trends, and sales insights into valuable content.
• Analyze content, social media, email, and website performance.
• Recommend and implement improvements based on performance data.

Requirements

• Professional experience in content marketing, digital marketing, communications, or a related role.
• Strong writing, editing, proofreading, and storytelling skills.
• Experience managing organic social media for a business or organization.
• Experience creating and managing email marketing campaigns and automations.
• Working knowledge of SEO, keyword research, and website content optimization.
• Understanding of how content is discovered through AI search tools and answer engines.
• Ability to manage multiple projects, deadlines, budgets, and content priorities.
• Strong attention to detail and commitment to brand consistency.
• Ability to work collaboratively with sales, branch leadership, marketing, and other departments.
• Comfortable using performance data to evaluate results and guide future decisions.

Preferred

• Experience with website content management systems.
• Experience with marketing automation or email marketing platforms.
• Experience creating video content or coordinating video production.
• Experience managing or reconciling marketing budgets.
• Experience supporting local events, community engagement, or branch-level marketing.
• Experience developing content for construction, manufacturing, homebuilding, building materials, or a related industry.
• Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console, Semrush, Ahrefs, or similar platforms.