Responsibilities

• Own and manage the day-to-day content strategy and publishing across social platforms as assigned (Instagram, TikTok, X, YouTube, newsletters, web, etc.)
• Develop content calendars and ensure timely, consistent execution aligned with brand voice and audience interests
• Lead ideation and execution of social-first campaigns, series, or initiatives that drive engagement, shares, and audience growth
• Write, edit, and package content with a sharp understanding of platform-specific tone, trends, and best practices
• Analyze performance metrics and audience insights to inform ongoing strategy and optimize content
• Collaborate with cross-functional teams to align messaging and campaign goals
• Stay ahead of digital trends, emerging formats, and shifts in social media behavior to keep content fresh and relevant
• Execute content on behalf of marketing and/or sales initiatives
• Available to travel for content creation opportunities at key events throughout the season
• Available during competition hours, which will include nights, weekends and holidays

Requirements

• Bachelor’s degree required; Journalism, Media or Communications preferred
• 3-5 years of experience in in content creation, social media management, or digital editorial at a sports or media company, publisher, or content agency
• Strong editorial and visual judgment, with excellent copywriting and content packaging skills
• Understanding of digital storytelling, audience growth strategies, and platform algorithms
• Experience using tools such as Later, Hootsuite, Notion, Airtable, Google Analytics, and native platform insights
• Highly organized, proactive, and able to manage multiple projects and deadlines, strong writing and editing skills including grammar, style and spelling
• Comfort with creative briefs, brand voice guidelines, and working with internal/external stakeholders
• A passion for media, pop culture, and staying ahead of the digital curve
• Background in golf preferred; strong interest in golf required
• Familiarity with Adobe Creative Suite, Canva, or basic video editing tools (CapCut, Premiere, etc.)