Content Lead

USA (Remote)

$113K/yr – $147K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own audience-focused content strategy and editorial quality across Bedsider and AbortionFinder, driving timely, culturally resonant storytelling and data-informed optimization to reach diverse young audiences at scale.

  • Content governance: set editorial standards, ensure brand consistency, and oversee final reviews across outputs.
  • Audience-first creation: develop rapid-response content and campaigns aligned with health education and decision-making science.
  • Strategic collaboration: partner on content calendars, translation, SEO/AXO enhancements, and cross-team planning to scale engagement.

Job Description

Responsibilities

  • Write and produce a high volume of high-quality, audience-facing content (articles, scripts, video copy, and more), primarily across Bedsider and AbortionFinder
  • Lead and oversee the quality and final review of content across the organization, ensuring consistency, excellence, and brand alignment across all content outputs
  • Set and reinforce standards for tone, accessibility, and inclusivity across brands
  • Concept and drive audience-first, culturally relevant storytelling, content ideas, and campaigns that engage young audiences across platforms
  • Develop and execute timely, rapid-response content during critical moments and emerging reproductive health developments
  • Optimize and maintain website content within content management systems (CMS) using SEO/AEO best practices, including homepage messaging, accessibility updates, and other product-specific content enhancements
  • Collaborate with the Senior Manager, Editorial and Marketing to forecast and execute an organizational content calendar
  • Lead the roadmap and execution of consumer content strategy for Bedsider and AbortionFinder, while overseeing broader organizational content strategy across Power to Decide
  • Establish editorial standards rooted in health education and decision-making science
  • Evaluate and utilize data analytics, audience insights, and evidence-based research to inform and refine content strategy

Requirements

  • Masters degree in public health, health education, or related field, with 8+ years in sexual and reproductive health content creation, or a bachelor's degree with 10+ years of similar experience
  • Exceptional writing, editing, and communication skills, with the ability to translate complex topics into clear, engaging, and culturally relevant content across formats (including video and social) for diverse, Gen Z audiences
  • Track record managing digital content programs from strategy to execution, with data-driven optimization
  • Demonstrated experience leading teams and consultants while managing competing priorities and diverse perspectives
  • Experience managing, publishing, and optimizing content within content management systems and digital platforms
  • Highly organized, async-ready, and self-directed in a fast-paced remote environment
  • Proactive problem-solver with a growth mindset and eye for innovation
  • Committed to health equity and universal access to reproductive health care
  • Proficient in research and leveraging of AI tools for ideation and content generation
  • Proficient in Microsoft Office, Google Workspace, ChatGPT, Canva, and Monday.com
  • Able to travel 3–4 times per year

Preferred

  • Bilingual proficiency in Spanish for translation/adaptation
  • Experience managing remote teams in a non-profit setting

Benefits

  • Health, Dental and Vision insurance
  • 403b with 6% employer contribution after 12 months of employment
  • Flexible Spending Accounts, Flexible Work Arrangements, and generous leave
  • PTO, Vacation accrual, Summer hours, Floating holiday, and 10+ paid holidays
Power to Decide logo

Power to Decide

Power to Decide is a national non-profit, non-partisan organization. At Power to Decide, we envision a world where everyone—no matter who they are or where they live—has control over their bodies and can decide if, when, and under what circumstances to get pregnant and have a child. Our mission is to advance sexual and reproductive well-being for all, with a particular focus on abortion and contraception. We accomplish this by providing trusted information, expanding access to quality services, and catalyzing culture change.

Founded in 1996
Washington, District of Columbia, USA
57 employees (9 in marketing)

Traffic Signals

Monthly Visitors
32K
Traffic Source Mix
Search
47.4%
Direct
38.6%
Referral
6.2%
Social
6.3%
Paid
1.4%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
8 (14% of company)