Responsibilities

• Strategic Content Curation: Develop a streamlined Local Marketing content strategy and calendar that aligns with business priorities. Ensure all resources are simple, actionable, and directly address the practical needs of Operators and Restaurant Marketing Directors.
• Cross-Channel Deployment: Create high-quality, high-impact content tailored for specific audiences. Deploy resources across multiple platforms in easy-to-consume formats to maximize accessibility and immediate application.
• Content Management & Systems: Establish and manage a simplified system to source, catalog, and share Local Marketing best practices. Ensure cross-functional partners can easily access and leverage these insights.
• Trend Monitoring: Stay current on marketing and communication trends to continuously simplify and refine the content approach, ensuring all materials remain relevant and effective.
• Operator Story Database: Lead the solicitation and curation of Operator success stories. Transform these real-world examples into clear, actionable case studies that promote local marketing excellence.

Requirements

• Proficiency in Canva
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel, etc.)
• Strong written and visual communication skills
• Experience developing marketing toolkits, guides, playbooks, and templates
• Exceptional project management and attention to detail
• Knowledge of digital asset management platforms and content governance
• Required Years of Experience
• 3
• Required Level of Education
• Bachelor's Degree

Preferred

• Proficiency in Adobe Photoshop (or Adobe Creative Cloud)
• Copywriting
• Familiarity with brand standards and visual identity systems
• Experience with instructional design and adult learning principles
• Experience creating content for distributed or franchise organizations
• Fluency in Spanish
• SEO