Content and Lead Gen Specialist
Huntington Beach, CA (Remote)
Posted 2 days ago
Job Summary
Own and execute content marketing and lead-gen initiatives across blog, email, press, thought leadership, LinkedIn, and HubSpot workflows, with a strong emphasis on data-driven reporting and alignment to brand standards.
- Content creation and distribution across blog, email, press, and social channels
- Thought leadership, influencer outreach, and LinkedIn engagement
- HubSpot lead management, AI-driven programs, and performance optimization
Job Description
Responsibilities
- Content: Write and edit blog posts for family law and addiction recovery audiences
- Content: Write eBlasts and email copy
- Content: Write press releases, aligned with approved messaging
- Content: Follow Soberlink’s editorial and brand standards
- Thought Leadership and Social: Manage thought leadership and influencer relationships, including outreach, scheduling, and content coordination
- Thought Leadership and Social: Manage LinkedIn activity, including posting, engagement, and community growth
- Lead Management: Manage lead records and follow-up workflows in HubSpot, keeping data clean and accurate
- Lead Management: Manage AI-driven lead generation programs, including monitoring performance and recommending adjustments
- Reporting: Build and maintain regular reports on content performance, lead volume, and campaign results
- Reporting: Share findings and recommendations with the marketing team
Requirements
- Strong writing and editing skills with attention to detail
- Experience with HubSpot (CRM and email)
- Familiarity with LinkedIn company page and campaign tools
- Comfort working with data and building clear reports
- Ability to work independently and meet deadlines in a remote setting
Soberlink
Soberlink supports accountability for sobriety through a comprehensive alcohol monitoring system. Combining a professional-grade breathalyzer with wireless connectivity, the portable design and state-of-the-art technology includes facial recognition, tamper detection and real-time reporting to designated monitoring parties. With FDA 510(k) medical clearance, Soberlink is the trusted tool in addiction recovery, workplace compliance and family law. Soberlink proves sobriety with the highest level of reliability and accuracy to foster trust and peace of mind.
Salaries
Posted range
$70K/yr – $75K/yr
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