Content Lead

New York City, NY (On-site)

$90K/yr – $120K/yrMid LevelFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content engine and lead end-to-end, high-output short-form video across TikTok, Reels, and Shorts while continuously testing, learning, and scaling content systems.

Own the content engine including formats and repeatable systems
Lead ideation, scripting, filming, editing, and publication of short-form video
Test and scale through rapid experimentation

Job Description

Responsibilities

Own the content engine: develop formats, series, and repeatable content systems
Create high-performing short-form video for TikTok, Instagram Reels, and YouTube Shorts (ideate, script, film, edit, publish)
Edit and produce for performance with strong captions, structure, and timing
Test, learn, and scale through rapid experimentation

Requirements

Have grown an audience of 10K-50K+ followers and have made hundreds of TikToks or Instagram Reels
Understand hooks, retention, and distribution deeply
Comfortable and compelling on camera doing talking-head style content
Think in content systems, not one-off videos
Constantly spot content opportunities in real time
Creator-first but strategically sharp
Fast, independent, and high-output
Strong editor with excellent storytelling instincts
Data-aware, you understand what's working and why, and are comfortable owning both direction and execution

Benefits

daily lunch and dinner stipend and bi-weekly team dinners and events.

Bustem

Bustem is revolutionizing brand protection for e-commerce businesses. Our platform empowers founders to safeguard their intellectual property and reclaim market share by automating the detection and resolution of creative asset theft and brand infringement. With 24/7 monitoring and a fully automated detection-to-resolution process, Bustem addresses a critical, unmet need for protecting e-commerce brands from copycats, setting a new standard for brand protection in the digital age. You can find us at https://bustem.com/

Founded in 2024

New York, New York, USA

18 employees (5 in marketing)

bustem.com