Requirements

• 2+ years of Xiaohongshu operations experience , with experience independently managing an account and being accountable for content performance;
• Hands-on experience with Xiaohongshu paid advertising , with a solid understanding of paid media and user acquisition fundamentals;
• Experience in education, tutoring, or education technology ;
• Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production;
• Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results;
• CET-6 or above , with the ability to communicate in English in day-to-day work;
• Willingness to work onsite in Beijing ;
• Willingness to travel to the US for 3–4 months during the initial stage of the role .

Preferred

• Strong research skills and the ability to quickly understand and synthesize complex topics;
• Strong user insight and understanding of parents’ needs and decision-making;
• Experience using AI tools to improve content production efficiency;
• Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.