Responsibilities

• Create captivating content for websites, social media channels, email campaigns, and digital advertisements that showcase our food products and services.
• Manage content calendars to ensure timely delivery of fresh, relevant material aligned with marketing campaigns and seasonal promotions.
• Utilize SEO best practices and keyword research to enhance content visibility and improve search engine rankings.
• Design and edit visual assets using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools to complement written content.
• Maintain and update content management systems such as WordPress to ensure accuracy and consistency across all platforms.
• Produce high-quality photography and videography of food items for use in digital marketing materials, social media posts, and promotional videos.
• Collaborate with marketing teams on content strategy development, social media management, e-commerce initiatives, and content marketing efforts to maximize engagement and reach.

Requirements

• Proficiency in SEO techniques, keyword research, and analytics tools like Google Analytics to measure content performance.
• Strong skills in Adobe Photoshop, Adobe Creative Suite (including Premiere Pro for video editing), and basic HTML/CSS knowledge for customizing web content.
• Experience with WordPress or other content management systems for publishing and updating digital content efficiently.
• Excellent copywriting and editing abilities to craft clear, engaging messages tailored to target audiences.
• Knowledge of social media management platforms for scheduling posts, monitoring engagement, and executing social media marketing campaigns.
• Understanding of digital marketing strategies including email marketing automation, content distribution, and B2B marketing approaches.
• Ability to produce professional photography and videography related to food presentation that aligns with brand standards.
• Familiarity with e-commerce platforms to support online sales initiatives related to food products.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.