Content & Event Marketing Strategist

Responsibilities

• Build and maintain an audience engagement and promotion plan for each brand (Packaging World, ProFood World, Healthcare Packaging, OEM, Mundo EXPO PACK), rolled up into one portfolio-level plan.
• Own a single integrated marketing calendar across content promotion, automated programs, and events, so campaigns support each other instead of competing for the same inboxes.
• Join editorial planning for registration-gated content and events early, so promotion is designed alongside the content rather than added after it ships.
• Keep building your understanding of the packaging and processing industry, its professionals, and how B2B media reaches them: through editors, audience data, surveys, reader conversations, and event attendance.
• Plan and execute promotion for all registration-worthy editorial content, including webinars, reports, e-books, guides, video series, and other gated assets, across email, web, social and paid channels.
• Work with editors to understand each piece of content, its audience, and its value, and turn that into a specific reason to register. Write or direct campaign copy, subject lines, landing page copy and creative briefs.
• Own, maintain, and improve our automated engagement programs, including welcome and onboarding series, drip and nurture campaigns, re-engagement, and re-subscribe/re-permission campaigns.
• Design new automated and triggered programs that move users from anonymous to known, and from known to engaged.
• Work with the data team and editors to define audience segments by brand, job function, industry and behavior, and target campaigns accordingly. (**Rethink our entire targeting strategy.)
• Develop and execute integrated marketing campaigns (email, social, paid digital, web) to drive registration and awareness for assigned PMG events.

Requirements

• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent experience.
• 5 to 7 years of experience in content marketing, audience development, email marketing, or event marketing. B2B or media experience a plus.
• Hands-on experience with marketing automation and email platforms, including building automated, triggered and nurture programs. Experience with Omeda, Salesforce Account Engagement (Pardot) or similar a plus.
• Experience in both acquisition and retention marketing, including testing, execution, and measurement.
• Strong writer who can turn technical or industry content into clear, specific reasons to act. Writing samples required.
• Demonstrated creativity: able to show campaigns you conceived, the thinking behind them, and the results.
• Comfortable with data: able to pull, read and explain campaign and audience data, and use it to make decisions.
• Working knowledge of AI writing and productivity tools, and the judgment to use them well.
• Strong project management skills; able to manage multiple brands, campaigns and events at the same time.
• Excellent interpersonal and communication skills, with the ability to work closely with editorial, events, digital and data teams.

Benefits

• PMMI has industry leading benefits and a strong employee-focused culture that effectively aligns our talent with the PMMI mission through generous employer-paid insurance options and employee perks like flexible work time, unlimited PTO, frequent celebrations, a generous performance-based bonus program, a very lucrative Retirement Plan that includes an incredible Profit Share, and more!
• Take home your full earnings potential – no need for costly benefit deductions at PMMI! Come join us and see for yourself. Your family will thank you.