Responsibilities

• Develop and own the annual content strategy aligned to growth priorities across participant recruitment, employer engagement, and brand awareness.
• Manage the content calendar across all Direct markets and U.S. recruitment initiatives.
• Lead production of participant stories, testimonials, user generated content, employer success stories, and partner content.
• Manage, coach, and develop the copywriter, graphic designer, video content creator, and social and community interns.
• Establish content production workflows, creative intake, prioritization, and quality standards so requests are delivered predictably.
• Own brand consistency across all channels, markets, and partner facing materials.
• Partner with the B2C and B2B marketing leads and with sales teams to create high converting assets.
• Own organic social strategy and the central channel calendar, including community management standards.
• Build ambassador and alumni content programs, including administration of the ambassador and user generated content platform.
• Identify and implement opportunities for AI assisted content creation, adaptation, and localization at scale.

Requirements

• Bachelor's degree in communications, journalism, marketing, or a related field required.
• Minimum 7 to 10 years of content, editorial, or creative production experience.
• Minimum 3 years of experience managing creative talent, including designers, writers, or video producers.
• Portfolio demonstrating multi-channel content that drove measurable engagement or conversion.
• Experience overseeing video and photo production from concept through delivery.
• Demonstrated ownership of brand standards across multiple markets or business lines.
• Working familiarity with Adobe Creative Cloud, Figma, and project management tools such as Asana or Monday.
• Practical experience applying AI tools to content production, adaptation, or localization.
• Ability to prioritize ruthlessly and say no with a reason when capacity is full.
• Strong verbal and written communication skills required.

Benefits

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• CIEE Study Abroad Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental and vision)
• Flexible Spending Accounts/Health Savings Account (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)