Content & Digital Marketing Specialist

Responsibilities

• develops and executes content and digital marketing initiatives that support brand awareness, customer engagement, lead generation, and product growth.
• creates and manages content across social media, email, websites, blogs, sales collateral, and product launches while leveraging digital marketing tools and performance data to measure results, identify opportunities and continuously improve marketing efforts.
• Assist in generating content used in communication channels, product explanations, and services.
• Support the team with marketing initiatives including social media content, marketing collateral and coordinating marketing events.
• Provide writing, editing, and proofreading for proper grammar, accuracy and clarity of various marketing materials.
• Monitor and analyze campaign performance metrics and report findings to improve further opportunities.
• Attention to detail and quality assurance to ensure brand compliance, error-free content and effective vendor relationships.
• Assisting with the preparation of presentations and trade show planning.
• Exercise strong prioritization and organizational skills to manage multiple, concurrent projects from concept to completion.
• Ability to work independently and as part of a team in a fast-paced environment.

Requirements

• A bachelor’s degree in Marketing, Communications, Journalism, English, Business or a related field, along with 2-4 years of relevant experience in content creation, digital marketing, communications, or a related area, is preferred. Equivalent combinations of education and relevant experience may also be consider.
• Strong verbal and written communication skills with an ability to collaborate with internal and external customers.
• Meticulous attention to detail with an ability to ensure brand compliance, error-free content and effective vendor relationships.
• Strong time management and organizational skills with an ability to see projects through to completion.

Preferred

• Working knowledge of SEMrush, SEO, keyword research, email marketing, campaign tracking, and digital marketing metrics.
• Experience with WordPress or another content management system.
• Experience with Asana or a similar project management platform.
• Familiarity with Google Analytics and marketing automation platforms.
• General proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, HubSpot Marketing CRM or similar platforms, DSLR photography, and video editing.

Benefits

• If you are looking for a great work environment, competitive pay, bonus opportunities, career growth, and exceptional benefits that include health, dental, vision, 401(k), STD/LTD, and generous paid time off consider a career with AquaPhoenix Scientific.