Responsibilities

• Write high-quality B2C content including blog posts, educational articles, website and landing page copy, email campaigns, and organic social media
• Script and outline short-form digital video for social platforms, paid ads, and website use
• Record basic on-camera or voiceover video content using in-office equipment or smartphone
• Repurpose written content into video-friendly and social-first formats
• Optimize all written content for SEO, readability, and conversion
• Maintain a consistent brand voice that is empathetic, trustworthy, and compliant
• Translate complex financial topics into clear, engaging, human content
• Update and publish content across the company website using CMS platforms (WordPress or similar)
• Support the design and layout of landing pages and campaign pages with an eye for clean, user-friendly UI
• Apply basic UI/UX principles to ensure content is visually clear, well-structured, and mobile-optimized
• Collaborate with designers on page layouts, visual hierarchy, and content placement
• Assist with light front-end edits including HTML/CSS formatting for web content
• Use tools such as Figma or Canva to mockup content layouts or social graphics
• Support organic social channels with engaging, on-brand, compliant content
• Optimize content for TikTok, Instagram Reels, YouTube Shorts, and Facebook
• Assist with community engagement and supply copy and creative concepts for paid social
• Stay current on platform trends while aligning with brand and regulatory standards
• Ensure all consumer-facing content meets internal brand standards and regulatory guidance
• Collaborate with marketing leadership, legal/compliance, and creative teams
• Revise content as needed to meet compliance and disclosure requirements

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or related field - or equivalent portfolio experience
• 1-3 years of content writing, content marketing, or digital content experience (internships and freelance work count)
• A portfolio that demonstrates strong writing AND at least basic web or design work
• Hands-on experience with a CMS platform (WordPress, Webflow, or similar)
• Working knowledge of basic HTML and CSS for web content formatting
• Familiarity with SEO fundamentals and content optimization
• Comfort scripting and recording basic short-form video content
• Strong attention to detail, organization, and ability to meet deadlines

Preferred

• Experience with Figma, Adobe XD, or other UI/UX design tools
• Exposure to UI/UX principles, wireframing, or user-centered design thinking
• Graphic design skills using Canva or Adobe Creative Suite
• Familiarity with Google Analytics or similar content performance tools
• Experience in financial services, fintech, or regulated content environments is a plus