Responsibilities

• Develop and execute creative content strategies tailored for social media platforms, including Facebook, Instagram, TikTok, and others, to increase brand awareness and engagement.
• Produce high-quality visual media using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing tools to create eye-catching graphics and videos for digital campaigns.
• Manage social media accounts using Hootsuite or Buffer to schedule posts, monitor interactions, and analyze performance metrics.
• Conduct keyword research and utilize SEO best practices to optimize content for search engines and improve online visibility.
• Monitor social listening tools and social media analytics to gather insights on audience preferences, trending topics, and campaign effectiveness.
• Collaborate with public relations teams to ensure consistent brand messaging across all channels and manage relationship-building efforts with influencers and partners.
• Track digital marketing performance using Google Analytics and marketing analytics tools to refine strategies and maximize ROI.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Support branding initiatives by creating cohesive visual identities across various media formats while maintaining brand guidelines.
• Assist in planning and executing Facebook Advertising campaigns to target specific audiences effectively.

Requirements

• Proven experience in content creation for social media platforms with a strong portfolio showcasing visual design and multimedia projects.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite; video editing skills are a plus.
• Strong understanding of social media management tools like Hootsuite or Buffer for scheduling and analytics monitoring.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing performance monitoring.
• Excellent written communication skills with the ability to craft engaging content tailored for diverse audiences.
• Familiarity with social listening tools, social media analytics platforms, and social media content marketing strategies.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills to collaborate effectively with internal teams and external partners.
• Basic understanding of Facebook Advertising platform features and campaign optimization techniques.
• Passion for staying current with the latest trends in digital marketing, media editing tools, graphic design innovations, and social media innovations.

Preferred

• High school or equivalent (Preferred)
• Language: English (Preferred)
• Retail sales: 1 year (Preferred)
• Shift availability: Day Shift (Preferred)
• Shift availability: Night Shift (Preferred)
• Shift availability: Overnight Shift (Preferred)

Benefits

• Employee discount
• Flexible schedule
• Parental leave