Content Creator & Visual Designer
Armstrong Steel
Englewood, CO (On-site)
$50K/yr - $72K/yrIn-houseFull-timeMid level4+ years exp.
3 months ago
Content Creator - Visual Designer
Brevard, NC (On-site)
Salary Not AvailableFull time
Posted 3 months ago
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Job Description
COMPANY DESCRIPTION
SylvanSport, founded in 2004 in Brevard, NC, is dedicated to making outdoor adventures accessible through its innovative designs. From crafting high-quality campers, trailers, and outdoor gear to embodying a playful yet purposeful spirit, SylvanSport prioritizes ease, fun, and functionality. Located in the outdoor hub of Brevard, NC, the company is deeply connected to its local community, sourcing a significant proportion of materials within a 70-mile radius. With a commitment to quality, creativity, and sustainability, SylvanSport thrives on designing products that enable exploration and inspire adventure.
ROLE DESCRIPTION
We’re looking for an AI-savvy and hands-on Content Creator & Visual Designer to own the creation of high-performing video and visual assets that drive ecommerce growth. This role is built for someone who understands how to sell consumer products through content—someone who can concept, shoot, design, and iterate quickly based on what converts. It’s a true doer role for a creator who loves making things, moving fast, and seeing their work directly impact sales.
You’ll focus primarily on video and product-focused creative, while also creating packaging, manuals, and other brand assets that shape the customer experience. You’ll identify and collaborate with influencers and creators to generate compelling UGC-style content and support ecommerce merchandising to ensure products are presented in the most compelling way across our digital channels.
KEY RESPONSIBILITIES
Video Content Creation (Primary Focus)
• Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts
• Produce product-focused content that drives engagement and conversion (organic + paid)
• Concept, shoot, and edit videos—ranging from scrappy UGC-style to more polished brand content
• Develop and iterate on paid social ad creative based on performance data
• Stay on top of content trends and quickly adapt them to fit the brand and product lineup
Influencer & UGC Content
• Identify and source creators aligned with the outdoor and travel space
• Manage influencer outreach, product seeding, and content coordination
• Guide creators toward producing content that is usable for marketing and ads
• Repurpose influencer and UGC content into high-performing creative assets
Ecommerce Content Support (Secondary)
• Collaborate on product pages (imagery, video, descriptions) to improve conversion
• Support product merchandising & catalog setup across Shopify/WooCommerce and Social Shopping Channels
• Use analytics (GA4, HubSpot and platform insights) to inform content decisions
• Partner with the marketing team to align content with campaigns and promotions
QUALIFICATIONS
• Experience creating content for B2C or ecommerce brands, with a portfolio of video and design work (required)
• Ability to shoot and edit video content independently
• Experience designing product-focused materials (packaging, manuals, brochures, or similar)
• Deep understanding of social platforms (TikTok, Instagram, YouTube) and what drives engagement and sales
• Working knowledge of ecommerce platforms (Shopify, WooCommerce, or similar)
• Familiarity with performance-driven creative and paid social advertising
• Proficiency with creative tools (Adobe Creative Suite, Canva, CapCut, Opus, or similar)
• Comfortable using AI tools to accelerate content production
• Strong interest in outdoor lifestyle, camping, or adventure travel
Nice To Have
• Photography/videography experience (especially product or lifestyle)
• Experience with outdoor, camping, or travel brands
• Familiarity with AEO/GEO and structuring content (and basic schema) to improve AI‑driven discovery
• Basic knowledge of Google Analytics and ecommerce reporting
• HubSpot CRM experience
WHAT SUCCESS LOOKS LIKE
• Consistent production of high-quality video content that drives engagement and sales
• Strong, conversion-focused creative across ads, product pages, and social
• Elevated product presentation through packaging, manuals, and visual assets
• Ability to quickly test, learn, and improve content based on performance
SylvanSport
SylvanSport was founded in 2004 in Brevard, NC, for one reason: to make outdoor adventure accessible. What started as an idea to create the most innovative pop-up camper has evolved into a line of the best designed camping and gear trailers ever made.Wherever you want to go, whoever you want to go with, and whatever you want to bring, we want to make it happen.Our personality is playful. Seriously playful. We design products that make playing in the outdoors easy and fun, while maintaining the highest standards for quality, production, and accountability–to our customers and team members. We are homegrown innovators, lucky to do what we love in the heart of Brevard, NC, the outdoor hub of the Southeast. Brevard is a place where people value relationships and connection to the outdoors, and there’s no place on earth we’d rather call home. We live by the idea that creating local jobs and sourcing locally is our responsibility, which is why 80% of the GO and GO Easy is from within 70 miles of the WNC area.When it comes down to it, SylvanSport is about freedom, creativity, and excellence. We spend our time thinking about how we can make something the absolute best it can be, and then test the limits of what it can withstand out in the world. We are obsessed with design, quality, and possibility.Where will you GO next? And how can we get you there? That’s the question that keeps us motivated and makes us excited to come to work each day.
