Responsibilities

• Create engaging short-form content for TikTok, Instagram Reels, and YouTube Shorts.
• Film, edit, and publish multiple videos each week featuring Luki Lab toys and games.
• Develop original concepts, challenges, and creative formats that encourage people to watch, share, and participate.
• Capture authentic reactions from kids, parents, creators, and influencers.
• Cover live events, trade shows, product launches, and consumer activations.
• Collaborate closely with our product development team to showcase upcoming products before they launch.
• Partner with our in-house Animation Studio and creative team to produce compelling digital content.
• Build relationships with content creators and influencers.
• Stay on top of emerging trends and adapt them creatively for our brands.
• Analyze content performance and continuously refine your creative approach.

Requirements

• Loves creating videos.
• Understands what makes people stop scrolling.
• Thinks like an entertainer and storyteller—not an advertiser.
• Can shoot and edit compelling videos using either a smartphone or professional camera equipment.
• Is comfortable appearing on camera when appropriate.
• Has experience growing audiences on TikTok, Instagram and YouTube.
• Can move quickly from idea to finished content.
• Enjoys experimenting, learning, and iterating.
• Has a genuine passion for toys, games, sports, challenges, or family entertainment.
• Brings positive energy, curiosity, and fresh ideas every day

Preferred

• Experience creating content for toy, game, or consumer brands.
• Motion graphics, animation, or visual effects experience.
• Experience working with influencers and creator partnerships.
• Familiarity with TikTok Shop and social commerce.
• Basic understanding of content analytics and performance metrics.