LUKi LAB | Company Profile, Culture & Jobs

Company overview

Luki Lab, a brand of Strottman, is an innovative toy company dedicated to creating unique experiences designed to expand a child’s world. We create toys that deliver rich experiences for a new generation of learners.

Founded in 2018

Irvine, California, USA

11 employees (7 in marketing)

lukilab.com

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -8.3% year over year

Audience

Monthly website visitors

5.7K

Month over month+105.5%

Quarter over quarter+46.5%

Top sourceDirect (54%)

Ad budget per month$0.0

Average search rank33.9

Traffic source mix

Direct

54%

Search

27.1%

News

These are the top toys of the year. Best dolls, games and playsets for 2025

Nov 17, 2025 • IndyStar

19 Toy Products Earn Top Honors at Astra’s 2025 Play Awards

Jun 12, 2025 • Gifts & Decorative Accessories

American Specialty Toy Retailing Association (Astra) Announces 2025 Play Award Winners at Star Awards Gala During Annual Marketplace & Academy Event

Jun 3, 2025 • Astra

Links

lukilab.com

Crunchbase

LUKi LAB insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2018

Headquarters

Irvine, California

Employees

51-200

8.3% decline last 12mo

Marketing team

7

64% of company

2 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Shrinking 8.3% last 12 months · Mid-stage

Trend

2022-12-26 -> 2025-11-24

Headcount (12 months)

-8.3%

Last funding round

—

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

5.7K

Month over month+105.5%

Quarter over quarter+46.5%

Top sourceDirect (54%)

Traffic source mix

Direct

54%

Search

27.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 652 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+48

Ad budget per month

$0.0

Average search rank

33.9

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

3.5K

12-mo growth

+79.4%

Monthly growth

+15.2%

Marketing team size

Shows saved marketing team size.

7

64% of the company • 2 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 7.

News

Shows saved company news.

These are the top toys of the year. Best dolls, games and playsets for 2025

Nov 17, 2025 • IndyStar

19 Toy Products Earn Top Honors at Astra’s 2025 Play Awards

Jun 12, 2025 • Gifts & Decorative Accessories

American Specialty Toy Retailing Association (Astra) Announces 2025 Play Award Winners at Star Awards Gala During Annual Marketplace & Academy Event

Jun 3, 2025 • Astra

Loading insights...

Social

12.2%

Referral

5.4%

Paid referral

1.2%

LinkedIn followers

Follower count and growth

Total followers

3.5K

12-mo growth

1737- Content Quality Specialist

LogicSource

USA (Hybrid)

$40/hr - $60/hrIn-houseFull-timeMid level8+ years exp.

10 hrs ago

Social & Content Lead

Ru9 - The Sleep Company

New York, USA (Hybrid)

₫20000K/mo - ₫22000K/moIn-houseFull-timeMid level3+ years exp.

15 hrs ago

Brand Content Manager

Games of Berkeley

Berkeley, CA (On-site)

$70K/yr - $95K/yrIn-houseFull-timeMid level

1 day ago

TikTok Content Creator & Video Editor

Diamond Shop

Northridge, CA (On-site)

In-housePart-timeMid level

1 day ago

LUKi LAB insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2018

Headquarters

Irvine, California

Employees

51-200

8.3% decline last 12mo

Marketing team

7

64% of company

2 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Shrinking 8.3% last 12 months · Mid-stage

Trend

2022-12-26 -> 2025-11-24

Headcount (12 months)

-8.3%

Last funding round

—

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

5.7K

Month over month+105.5%

Quarter over quarter+46.5%

Top sourceDirect (54%)

Traffic source mix

Direct

54%

Search

27.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 652 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+48

Ad budget per month

$0.0

Average search rank

33.9

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

3.5K

12-mo growth

+79.4%

Monthly growth

+15.2%

Marketing team size

Shows saved marketing team size.

7

64% of the company • 2 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 7.

News

Shows saved company news.

These are the top toys of the year. Best dolls, games and playsets for 2025

Nov 17, 2025 • IndyStar

19 Toy Products Earn Top Honors at Astra’s 2025 Play Awards

Jun 12, 2025 • Gifts & Decorative Accessories

American Specialty Toy Retailing Association (Astra) Announces 2025 Play Award Winners at Star Awards Gala During Annual Marketplace & Academy Event

Jun 3, 2025 • Astra

Social

12.2%

Referral

5.4%

Paid referral

1.2%