Responsibilities

• Conceptualize, design, and deliver engaging photos, videos, and graphics for use across digital platforms.
• Capture and edit original photo and video assets through both in-house and offsite shoots.
• Edit and repurpose video content for platform-specific formats, including Reels, TikToks, Stories, and short-form ads.
• Write and optimize captions that drive engagement, awareness, and conversions.
• Ensure all content reflects brand tone, aesthetic, and creative standards.
• Partner with internal teams and external agencies to develop on-brand, platform-optimized content for Meta, TikTok, Google, YouTube, and other emerging channels.
• Stay ahead of digital, social, and cultural trends to proactively bring fresh, relevant ideas to the team.
• Review content performance and provide data-driven recommendations for creative improvements.
• Assist with scheduling, posting, and community engagement as needed.
• Manage multiple projects, deadlines, and feedback loops simultaneously with attention to detail and efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
• 2+ years of experience creating digital content for brands, preferably in retail or consumer goods.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
• Experience with photography, videography, and editing software.
• Strong writing skills with the ability to craft engaging, on-brand captions.
• Demonstrated ability to manage competing priorities in a fast-paced environment.

Preferred

• Highly creative with a strong eye for design and storytelling.
• Strong understanding of digital marketing, social media algorithms, and content best practices.
• Detail-oriented and able to maintain brand consistency across platforms.
• Flexible, adaptable, and able to thrive in a collaborative, fast-moving environment.
• Passionate about innovation, creativity, and consumer engagement.