Responsibilities

• Own day-to-day social content strategy across key platforms for multiple brands
• Create and publish high-volume, social-first content including B-roll, short-form video, and trend-driven posts
• Develop a clear weekly/monthly content plan while staying agile to trends and real-time opportunities
• Capture and produce content that complements existing professional lifestyle shoots (not replaces them)
• Adapt content style, tone, and messaging to align with each brand’s identity and target audience
• Identify and collaborate with influencers and UGC creators to scale authentic content production
• Proactively source, brief, and manage UGC partnerships
• Stay on top of social trends, formats, and platform updates and quickly translate them into content
• Continuously test and iterate content based on performance (views, engagement, saves, etc.)
• Partner with internal teams (Creative, Ecomm, Marketing) to align content with product launches and key moments

Requirements

• Proven experience creating engaging social media content (especially short-form video)
• Strong eye for content knows what performs on TikTok/Instagram
• Ability to create distinct content styles for different brands and audiences
• Comfortable shooting and editing content independently (iPhone + basic editing tools is fine)
• Experience working with influencers and/or sourcing UGC content
• Highly self-motivated with the ability to plan, execute, and iterate without heavy direction
• Organized and able to manage multiple content calendars simultaneously
• Creative, scrappy, and trend-aware with a test-and-learn mindset
• Position requires interest in fashion, apparel, or swimwear is a plus

Preferred

• Interest in fashion, apparel, or swimwear is a plus