Responsibilities

• Content Creation & Production - Create paid-social statics, motion assets, and campaign variations in Canva, Butter, Adobe Creator and similar platforms from approved concepts and briefs. - Ideate, film, and appear in platform-native UGC-style content across a range of consumer brands. - Edit short-form video and UGC footage for Meta, TikTok, and other relevant paid channels using CapCut, Adobe Premiere Pro, or similar tools. - Create product demonstrations, testimonials, problem-and-solution concepts, unboxings, lifestyle content, and other direct-response formats. - Write and execute scripts, talking points, shot lists, hooks, and calls to action that clearly communicate product benefits and campaign messaging. - Plan and execute simple shoots, including product staging, lighting, framing, sound, locations, and supporting props. - Capture multiple hooks, angles, calls to action, and supporting B-roll to create a range of testable variations. - Review footage and creative assets for visual quality, clarity, brand alignment, and usability before submission. Creative Iteration & Performance - Repurpose existing creator footage into new edits, cutdowns, hooks, openings, captions, and messaging variations. - Build iterations of winning assets quickly while preserving the specific element being tested. - Adapt creative for different platform specifications, placements, and aspect ratios without sacrificing quality or clarity. - Apply brand guidelines, required copy, legal or claims guardrails, and internal quality standards accurately. - Participate in creative reviews and use team feedback and performance insights to strengthen future creative. - Contribute ideas, references, emerging trends, and creative opportunities that can improve campaign output. Creator Partnerships - Source and assess US-based creators based on campaign audience, category, location, creative style, and production requirements. - Support creator outreach, briefing, communication, rates, usage requirements, timelines, feedback, and final delivery. - Review external creator submissions and coordinate revisions or reshoots to ensure content is on brief and suitable for paid use. - Maintain an organized creator roster and production pipeline, including rates, locations, content strengths, availability, deliverables, and usage permissions. - Build positive, professional relationships with creators and help develop a dependable creator network across client categories. Collaboration & Organization - Work cross-functionally with Creative and Growth teams to identify content needs, strong footage, winning concepts, and opportunities for new iterations. - Organize project files, footage, and exports so assets can be reviewed, revised, and handed off efficiently. - Manage multiple projects and deadlines while maintaining accuracy and attention to detail. - Respond constructively to feedback and complete revisions accurately and on time. - Take ownership of assigned work while communicating clearly about progress, deadlines, and production needs.

Requirements

• A portfolio demonstrating strong visual judgment through UGC, short-form video, social content, graphic design, photography, or related creative work.
• Experience creating content for Meta, TikTok, Reels, or other short-form platforms.
• Working knowledge of Canva and at least one video-editing platform such as CapCut, Adobe Premiere Pro, or similar.
• Confidence and a natural presence on camera, with the ability to adapt your delivery to different brands and audiences.
• Strong visual storytelling instincts and an eye for composition, pacing, typography, hierarchy, and mobile-first creative.
• Practical knowledge of lighting, framing, audio, and short-form video production.
• Ability to follow a creative brief, apply feedback carefully, and manage multiple deadlines.
• Strong organization, communication, and file-management habits.
• Curiosity about advertising, audience behavior, creative testing, and what makes paid-social content perform.
• Experience with AI creative tools for ideation, visual development, editing, or content iteration.

Preferred

• Experience sourcing or managing creators, influencers, or freelance production partners.
• Experience working with brand guidelines or across multiple visual identities.
• Familiarity with Adobe Creative Cloud, Figma, motion graphics, or additional design tools.
• Experience reviewing creative performance data and using insights to develop new iterations.
• Access to varied shooting environments or retail locations that can support different types of UGC production.

Benefits

• Hybrid work with one required day per week
• Learn directly from experienced creative and performance marketing leaders.
• Work in a collaborative culture that values creativity, accountability, innovation, and continuous learning.