Content Creator at Deep Brands | Union, NJ

Content Creator

Union, NJ (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive content creation and brand storytelling for Deep Indian Kitchen and Tem Toa, spanning social channels with hands-on filming, editing, and posting.

Own content across TikTok, Instagram, Facebook, Pinterest and LinkedIn with a consistent posting cadence.
Must-have: 2-3 years in social media management / content creation with Adobe/Canva proficiency.
Standout: Willing to appear in content and produce end-to-end media

Job Description

Responsibilities

Content Creation Management: Create content for Deep Brand’s portfolio of brands, Deep Indian Kitchen & Tem Toa, in a way that accurately and authentically helps consumers get to know their unique personalities (light-hearted, optimistic, outgoing, excited to share our Indian culture).
Experience in editing video and image content, ideally experience working Adobe, Canva, and Photoshop, bonus if you have experience leveraging AI to translate ideas into content
Be a strategic, visual storyteller — translating brand strategy and mission into compelling brand stories and purpose-led narratives
You are willing and excited to appear in content, write copy, film, edit and post. Content will extend across social media platforms including, but not limited to TikTok, Instagram, Facebook, Pinterest and LinkedIn.
Style food and capture high-quality static images and videos of our products, recipes, and culinary creations to showcase their appeal and versatility
Thoroughly understand Deep Brands’ equity and develop content plans and initiatives which strengthen positioning, are memorable, and breakthrough with consumers.
Generate ideas and manage a content calendar for engaging posts, stories, videos, and graphics that showcase our products, recipes, and brand identity while ensuring a consistent posting cadence.
Collaborate with the marketing team to align content with brand messaging, promotions, and support campaign objectives.
Film content in the Deep Indian Kitchen office featuring our collective team and environment.
Build our brand voice across our social media channels to actively engage with our audience, respond to comments, messages, and inquiries in a timely and professional manner.

Requirements

Bachelor’s degree and 2-3 years of experience in social media management / content creation, preferably in the Consumer Goods industry
Proficiency in social media strategy and familiarity with influencer management
Ability to plan, design, film and edit content across TikTok, Instagram, Facebook, Pinterest, and LinkedIn as well as for other potential outlets, which could include: website, PR, digital media and new social platforms
Advanced photography / videography skills and portfolio with visual examples of previous work, including food photography. Experience developing and editing video, GIF and static content from an iPhone
Exceptional communication, collaboration, and interpersonal skills
Strong project management skills and attention to detail
Ability to thrive in a fast-paced, dynamic environment
Have knowledge of Instagram / TikTok for business, HootSuite (or other social listening/analytics platforms), Adobe Creative Suite, Canva, Photoshop, or other editing software
Experience with Google Suite and Microsoft Office
Location: Hybrid, reporting to main office in Union in New Jersey 3 days per week
Travel no more than 5-10%

Preferred

Experience leveraging AI to translate ideas into content

Benefits

Equal-opportunity employer
Competitive compensation and benefits package

Deep Brands

Deep Brands was formed in 2026 as a family of brands focused on elevating and increasing accessibility for global flavors. Its brands include Deep Indian Kitchen, the #1 frozen Indian brand in America, and Tem Toa, the first frozen food brand dedicated to Thai cuisine. Each of its brands serves one cuisine exclusively, enabling them to authentically represent their cultures and to enlighten Americans about their cuisine’s bold flavors and culinary traditions. Across its portfolio, Deep Brands is committed to making its products from scratch, using each cuisine’s traditional recipes and processes, and sourcing only the highest quality ingredients. The result is premium, authentic products that replicate restaurant experiences and bring global cuisines to life at home in minutes. Every purchase of Deep Brands’ products benefits its Deepkiran Foundation, which helps provide access to education for thousands of underprivileged children in rural India. Deep Brands is wholly owned by Deep Foods Inc, a 3-generation family company that has been a leading manufacturer of global flavors since 1977.

Founded in 2019

Union, New Jersey, USA

34 employees (7 in marketing)

deepbrands.com