Content Manager (Crypto / Web3)
USA (Remote)
$88K/yr - $106K/yrFull-timeMid level
3 hrs ago
Content Creator (App Install Focused)
Santa Monica, CA (On-site)
Salary Not AvailableMid LevelFull time
Posted 6 months ago
Job Summary
Drive content marketing for an AI-powered meme/video app by turning features into install-ready content and owning end-to-end strategy.
- Must-have: CapCut mastery and TikTok fluency
- Standout: Proven AI-content tooling usage to move installs
Job Description
Responsibilities
- Identify organic use cases for app features — spot how real people are already using the app and find the audience who would pay to do the same thing
- Match features to audiences with precision — find the niche of people who would love a feature, create content aimed directly at them
- Edit fast and clean in CapCut (non-negotiable)
- Stay ahead of the AI tool landscape — you're already testing new models the week they drop
- Know what's hype and what actually drives installs — and use that judgement to build better content faster
- Turn app features into content that creates genuine purchase intent
- Own your account strategy end-to-end: warm-up cycles, post timing, velocity curves
- Walk in on day one with a content strategy — not a list of questions
- Zoom out, identify what moves the needle, and prioritize ruthlessly
- Ship. Don't overthink. Test constantly.
Requirements
- Edit fast and clean in CapCut (non-negotiable)
- Have a deep, up-to-date understanding of how TikTok works — algorithm, trends, and all
- Have used AI to create content that drove real downstream action — not just engagement
- Actively tinkering with new AI tools on a weekly basis — not just keeping tabs on them
Preferred
- Have used AI to create content that drove real downstream action — not just engagement
- Are actively tinkering with new AI tools on a weekly basis — not just keeping tabs on them
- Have a deep, up-to-date understanding of how TikTok works — algorithm, trends, and all
- Can create content that feels genuinely organic — never like an ad
- Edit at expert level in CapCut
- CapCut proficiency
PiñataFarms AI
Piñata Farms builds advanced AI video products that allow anyone to become a creative by recontextualizing content to come together with others. We operate like an AI research lab, transforming cutting-edge research into live consumer products in a matter of weeks.We are behind the world’s most popular AI video meme platform—responsible for hundreds of millions of user-generated creations that have reached billions of views and shaped cultural narratives across sports, politics, crypto, and entertainment. We're a Series A company backed by Index Ventures, Founders Fund, and leading investors across AI, media, entertainment and gaming.
Salaries
Content Creator median pay in the United States
$73K/yrMost earn $59K to $83K. Based on 106 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
6 (19% of company)
Funding
Last Raise
Series A, 5 years ago
Funding History
- Jan 2021Series A
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
3.4%
Direct
93.9%
Referral
1.3%
Social
1%
Paid
0.2%
Headcount Trend
Current headcount: ~31
Links
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