Responsibilities

• Turn marketing direction and campaign priorities into clear briefs, production plans, and finished deliverables
• Create, edit, and refine content across formats including video scripts, social content, web copy, educational materials, and campaign assets
• Edit video and create graphics directly when appropriate, producing polished, production-ready assets in-house
• Manage content and creative production from concept through delivery across video, web, social, and related marketing channels
• Contribute ideas that support established brand, campaign, and growth priorities
• Own timelines, project coordination, approvals, and follow-through across assigned content and creative initiatives
• Lead the day-to-day management of freelancers, editors, creators, production partners, and other outside vendors when needed
• Coordinate shoots and content capture, including internal productions, testimonial collection, before-and-after content, and user-generated content
• Partner with stakeholders across marketing, medical, legal, and operations to move projects forward and maintain quality standards
• Help organize and maintain a scalable library of approved assets, stories, footage, and supporting content
• Support content execution across paid media, owned media, website content, and other business priorities as assigned
• Ensure work is delivered in alignment with brand standards, stakeholder feedback, and channel best practices
• Use performance insights, audience context, and practical judgment to improve content quality and creative effectiveness over time

Requirements

• 5+ years of experience in content, creative, editorial, brand, production, or a closely related role
• Strong portfolio showing high-quality work across video, digital, social, web, or campaign content
• Strong hands-on production skills, including video editing and graphic/content asset creation
• Ability to personally execute work across common content needs rather than relying exclusively on freelancers or agencies
• Experience managing projects from concept through production and final delivery
• Strong writing and editing skills, with the ability to simplify complex topics into clear, engaging content
• Experience using common creative tools for editing, design, and production
• Experience managing freelancers, agencies, production partners, or other third-party creative resources when needed
• Strong organizational and project management skills with close attention to detail
• Good judgment around tone, messaging, creative quality, and brand consistency
• Ability to manage multiple priorities in a fast-moving environment without losing structure or follow-through
• Comfortable giving clear feedback, receiving input, and working through revision cycles professionally
• Comfortable being hands-on in the work, not just directing from a distance
• Strong familiarity with social and digital content environments, including Instagram, YouTube, Facebook, TikTok, and web content workflows

Preferred

• Proficiency with tools such as Adobe Premiere, After Effects, Photoshop, Illustrator, Canva, or similar creative software
• Experience creating assets for paid social, organic social, websites, landing pages, and campaign support
• Experience in healthcare, aesthetics, wellness, beauty, lifestyle, or another consumer-facing category
• Experience producing testimonial-driven, educational, or trust-building content
• Familiarity with SEO-informed content development and content performance measurement
• Experience supporting both brand-building and performance-oriented marketing creative