Content & Creative Lead

Nashville, TN (Remote)

$85K/yr – $95K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Hi Rasmus demand by building a scalable content engine and multi-channel campaigns that convert to pipeline.

  • Own the content engine and cross-channel campaigns (video-focused) to generate qualified opportunities.
  • Must-have: Experience building content and campaign strategies that drive demand.
  • Standout: Video-first content experience and multi-channel execution in a B2B healthcare or SaaS context.

Job Description

Responsibilities

  • The Content & Creative Lead owns the demand engine behind the Hi Rasmus brand. This role is responsible for turning our message, product, and customer stories into content and campaigns that generate real pipeline.
  • You’ll build and run the systems that consistently produce high-quality content – especially video – and activate it through campaigns across email, social, paid channels, events, and the website.
  • Your work ensures Hi Rasmus shows up clearly, consistently, and creatively everywhere our audience interacts with us.
  • This role blends creative direction, campaign strategy, and hands-on execution. You’ll think strategically about demand generation while also rolling up your sleeves to build campaigns, produce content, and continuously improve how our marketing converts interest into qualified opportunities.
  • You’re a creative builder who loves turning ideas into content and campaigns that actually drive results.
  • You think visually, communicate clearly, and understand how storytelling and design influence buyer behavior.
  • You’re equally comfortable developing strategy and executing the work – from shaping campaign messaging and content calendars to launching campaigns, publishing content, and optimizing performance.
  • You’re energized by building systems that scale: a content engine that consistently produces high-quality creative, campaigns that generate real pipeline, and a brand experience that feels cohesive across every touchpoint.
Hi Rasmus logo

Hi Rasmus

Hi Rasmus is a mission-driven platform and team built to empower the people who care for children with autism. Founded by a father who experienced firsthand the challenges of navigating early intervention for his son, Rasmus, our company was created to reduce the burden on care teams and help more children thrive.We believe clinicians deserve tools that are as smart and flexible as they are. Our tools simplify the work, support clinical integrity, and scale with growing organizations. Hi Rasmus is a customizable, user-friendly platform for data collection, outcomes tracking, clinical collaboration, telehealth, staff competency and training, and so much more.At the heart of our platform is a powerful data system designed for the real world of behavioral health. RBTs, BCBAs, educators, and parents can easily navigate sessions, collect data, and document progress without losing sight of the child. Clinicians can program using a wide range of data types—including discrete trials, task analyses, interval recording, ABC data, and more—with built-in support for protocols like ESDM, SBT, SET, and the Balance Program.With automatic workflows, customizable prompt levels, and flexible maintenance scheduling, Hi Rasmus adapts to each organization’s unique treatment approach. You can set organization-wide standards, automate target progression, and collect meaningful data that supports critical treatment decisions. Our HIPAA-compliant mobile tools, offline access, and media capture capabilities make it easy to work across environments—from homes to clinics to schools.Behind every feature is a team of experienced BCBAs who support customers from the very first demo through implementation, onboarding, and ongoing success. Our team partners directly with clinicians and operations leaders to ensure the system fits your needs, grows with you, and helps you deliver exceptional care at scale.

Founded in 2019
Nashville, Tennessee, USA
42 employees (4 in marketing)

Traffic Signals

Monthly Visitors
300.1K
Traffic Source Mix
Search
22.2%
Direct
72.8%
Referral
3.4%
Social
1.3%
Paid
0.1%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size
3 (7% of company)
Median Career Experience
5 years
Median Tenure
1.4 years

Funding

Total Funding
$55.9K
Last Raise
$55.9K
Seed, 6 years ago

Funding History

  • Jun 2020
    Seed • $55.9K