Responsibilities

• Create original, platform-native content across Instagram, TikTok, YouTube Shorts, and emerging channels — shooting, editing, and posting short-form video, graphics, and photo content independently
• Produce content across all core verticals (ski/snow, road bike, MTB, climb, general outdoor) with the credibility and context to make each feel authentic
• Write sharp, brand-aligned captions, scripts, and copy that match Backcountry's voice across formats and audiences
• Leverage AI tools (ChatGPT, Claude, Runway, ElevenLabs, Descript, etc.) to accelerate ideation, scripting, repurposing, and scheduling at scale
• Source, recruit, onboard, and manage emerging creators, athletes, and ambassadors across bike, climb, snow, run, and lifestyle verticals
• Turn creator partnerships into a consistent content pipeline aligned with brand, product, and seasonal priorities — briefing creators, tracking deliverables, and maintaining brand standards
• Build and maintain an organized content calendar using modern tools and AI-assisted workflows to keep volume high and quality consistent during peak campaign periods
• Foster belonging within the Backcountry creator and ambassador community through genuine relationship-building and support for in-person community moments (rides, laps, events, activations)
• Collaborate cross-functionally with PR, Brand, Partnerships, and Merchandising teams to integrate creators into campaigns, partnerships, and events
• Track content output, creator performance, and social metrics against goals; compile performance reports to inform sourcing and content decisions